The art of sales has changed as the demands of your audience have changed. This book gives you the skills you need to be the best. In his new book Steve covers all the detail you need to know to get ahead of your competitors and win more deals. He covers the education selling process, from start to finish, which sets you apart from the rest. You will learn The most effective ways to get in front of the right contact How to map out exactly what you need to tell them to get their attention How to get away from selling on price How to satisfy all the requirements of your prospects and their business How to create the most effective presentations The top 5 things you need to develop to be the most effective sales person you can be The top hints and tips from the best Steve really encapsulates the essence of what it takes to be the best. If you are a professional sales person then this book will take you to the next level."