The Psychology of Keeping the Sale: How to End the Pattern of Clients Backing Out, Once and For All is a sales training book for people who have too many customers or clients reneging or backing out, despite their ability to close sales with various sales techniques. This book is especially helpful for beginners in sales or people who have just started a sales career and are having a bit of trouble with customer retention. This is a book about sales psychology and things you, as a salesperson, are largely unaware of, that harm your ability to retain sales. You see, if you are not aware of how your customers make sales decisions or the counterproductive things you are saying and doing in your sales conversations, you'll keep saying and doing them, and people will keep lying, giving incomplete responses, avoiding you, agreeing then backing out, and doing other things that wastes everyone's time. Through this book, the author offers valuable sales consulting that can help all types of salespeople, especially those who are building their own practice as entrepreneurs or small business owners, who work from home: coaches, consultants, advisors, freelancers, and even internet marketers who are selling physical products. If you are in sales - meaning, if you are selling anything - don't ask yourself IF this information applies to you, ask yourself HOW it applies. You can always grab a nugget that can help. Among other sales books, this one is quickly becoming one of the bestsellers in its category. Here's why - The Psychology of Keeping the Sales covers the following topics and more: The number one reason you're not keeping your sales - from a psychological perspective - despite giving great service, having great testimonials, and being very good at what you do Why the most excited customers seem to be the first ones to back out and how to stop this from happening The five real reasons people won't buy or why they might buy and then back out of the sale The actual science behind five popular pieces of marketing and sales advice, suggested by gurus in the internet marketing and coaching industries The freebie that is killing your sales and what to do about it The nine things you are saying and doing that actually encourage or trigger people to buy and then return it or renege The new segment to add to your sales conversation that guards against clients having second thoughts The five new questions to start asking during your free sessions that influence prospective customers to be frank with you What you should do the moment you hear the potential client or customer say yes, that exponentially reduces the chances of them backing out And believe it or not, there is more These teachings are based on the research, training, and experience of a serial entrepreneur, with over 10 years experience in business. She is a multi-published author, a professional speaker, trainer, teacher, and certified money coach. She also has a degree in Behavioral Science with an Emphasis in Community Health."