A Practical Introduction to Mixed Methods for Business and Management
Autor Pat Bazeleyen Limba Engleză Paperback – 3 dec 2018
The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.
The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.
Suitable for business and management students and researchers undertaking their own mixed methods research.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 264.96 lei 3-5 săpt. | +4.97 lei 6-12 zile |
| SAGE Publications – 3 dec 2018 | 264.96 lei 3-5 săpt. | +4.97 lei 6-12 zile |
| Hardback (1) | 710.80 lei 6-8 săpt. | |
| SAGE Publications – 3 dec 2018 | 710.80 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781526462497
ISBN-10: 1526462494
Pagini: 136
Dimensiuni: 170 x 242 x 12 mm
Greutate: 0.11 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 1526462494
Pagini: 136
Dimensiuni: 170 x 242 x 12 mm
Greutate: 0.11 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
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Recenzii
At last, a book that brings mixed methods into the realm of business research in an accessible and meaningful way for both experienced and less experienced researchers. It has made me rethink how powerful mixed methods research can be, especially in the policy and engagement realm of academic scholarship. Whether you are designing or completing a small or large project, this is the ‘go to’ book and should be a compulsory text for all business research students.
Pat Bazeley offers a concise and balanced, yet comprehensive, introduction to the mixed methods research journey from developmental stages to writing up, laced with examples from the literature and from her own research. This guide will be gold for any social or behavioural researcher aspiring to expand their methodological repertoire. Invest in this book now - it will return that investment many times over!
Pat Bazeley offers a concise and balanced, yet comprehensive, introduction to the mixed methods research journey from developmental stages to writing up, laced with examples from the literature and from her own research. This guide will be gold for any social or behavioural researcher aspiring to expand their methodological repertoire. Invest in this book now - it will return that investment many times over!
Cuprins
Chapter 1: Foundations
Chapter 2: Developing a Mixed Methods Study
Chapter 3: Designing and Conducting a Mixed Methods Study
Chapter 4: Analysing Mixed Methods Data
Chapter 5: Bringing It All Together
Glossary
Chapter 2: Developing a Mixed Methods Study
Chapter 3: Designing and Conducting a Mixed Methods Study
Chapter 4: Analysing Mixed Methods Data
Chapter 5: Bringing It All Together
Glossary
Notă biografică
Descriere
An introduction to mixed methods research, explaining the types of research questions that mixed methods are best suited to answering and guiding students through using this method successfully in their own research-based dissertation or project.