Absolute Essentials of Marketing Research: Absolute Essentials of Business and Economics
Autor Bonita M. Kolben Limba Engleză Paperback – 7 oct 2024
Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan.
Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 125.67 lei 6-8 săpt. | |
Taylor & Francis – 7 oct 2024 | 125.67 lei 6-8 săpt. | |
Hardback (1) | 436.05 lei 3-5 săpt. | +30.61 lei 10-14 zile |
Taylor & Francis – 29 dec 2021 | 436.05 lei 3-5 săpt. | +30.61 lei 10-14 zile |
Din seria Absolute Essentials of Business and Economics
- Preț: 221.87 lei
- Preț: 220.12 lei
- Preț: 155.43 lei
- Preț: 155.43 lei
- 20% Preț: 362.65 lei
- Preț: 167.27 lei
- Preț: 221.74 lei
- Preț: 460.69 lei
- 19% Preț: 179.13 lei
- Preț: 198.45 lei
- Preț: 198.45 lei
- Preț: 265.83 lei
- 18% Preț: 126.21 lei
- Preț: 186.14 lei
- Preț: 151.96 lei
- 8% Preț: 389.32 lei
- Preț: 470.07 lei
Preț: 125.67 lei
Preț vechi: 153.00 lei
-18% Nou
Puncte Express: 189
Preț estimativ în valută:
24.05€ • 24.79$ • 20.31£
24.05€ • 24.79$ • 20.31£
Carte tipărită la comandă
Livrare economică 01-15 martie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780367760342
ISBN-10: 0367760347
Pagini: 120
Dimensiuni: 138 x 216 x 9 mm
Greutate: 0.22 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Absolute Essentials of Business and Economics
Locul publicării:Oxford, United Kingdom
ISBN-10: 0367760347
Pagini: 120
Dimensiuni: 138 x 216 x 9 mm
Greutate: 0.22 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Absolute Essentials of Business and Economics
Locul publicării:Oxford, United Kingdom
Public țintă
Academic, Postgraduate, and Undergraduate CoreCuprins
1. Understanding the Research Process 2. Developing a Hypothesis and Research Question 3. Conducting Secondary Research 4. Determining the Research Sample 5. Writing Quantitative Research Surveys 6. Conducting Qualitative Focus Groups 7. Utilizing Interviews, Observation, and Projective Techniques 8. Analysing Research Results 9. Preparing Written and Oral Reports
Notă biografică
Bonita M. Kolb is Professor Emeritus of Business Administration at Lycoming College, USA, and is currently researching the hospitality sector in St. Augustine, Florida.
Descriere
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.