American Wheels, Chinese Roads – The Story of General Motors in Chna de M Dunne

American Wheels, Chinese Roads – The Story of General Motors in Chna

Autor M Dunne

en Limba Engleză Hardback – 25 iul 2011

How could one company General Motors meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM s subsidiary in China was setting new sales and profit records.

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Specificații

ISBN-13: 9780470828618
ISBN-10: 0470828617
Pagini: 240
Ilustrații: colour illustrations, colour line drawings, maps, charts
Dimensiuni: 164 x 235 x 22 mm
Greutate: 0.48 kg
Editura: Wiley
Locul publicării:Singapore, Singapore

Public țintă

Business leaders globally with direct or indirect exposure to China
Automotive industry executives from America, Europe, Japan, Korea, China
General public with a curiosity of China and the Chinese way
Government leaders in charge of trade and intellectual property in the US and Europe.
MBA and law school students