Authentic – The Politics of Ambivalence in a Brand Culture: Critical Cultural Communication
Autor Sarah Banet–weiseren Limba Engleză Paperback – 14 oct 2012
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Paperback (1) | 200.80 lei 3-5 săpt. | +17.93 lei 4-10 zile |
MI – New York University – 14 oct 2012 | 200.80 lei 3-5 săpt. | +17.93 lei 4-10 zile |
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MI – New York University – 14 oct 2012 | 510.23 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780814787144
ISBN-10: 0814787142
Pagini: 279
Ilustrații: 28 halftones
Dimensiuni: 152 x 228 x 15 mm
Greutate: 0.41 kg
Ediția:New.
Editura: MI – New York University
Seria Critical Cultural Communication
ISBN-10: 0814787142
Pagini: 279
Ilustrații: 28 halftones
Dimensiuni: 152 x 228 x 15 mm
Greutate: 0.41 kg
Ediția:New.
Editura: MI – New York University
Seria Critical Cultural Communication
Recenzii
"This profound and powerful book is replete with perceptive insights and persuasive arguments. Authentic reveals how the pervasiveness of branding culture requires us to rethink our investments in authenticity and our understandings of citizenship and social membership. Banet-Weiser offers us the first fully theorized analysis of how the hegemony of branding culture and the eclipse of typographic culture by digital culture combine to make us fundamentally new kinds of social subjects.-George Lipsitz, author of Time Passages
"We all search for spaces where we can express ourselves or find others we value, but what happens when all those spaces are already aligned by the self-interested productivity of brands? No one has followed those searches more attentively than Sarah Banet-Weiser. As inherited politics falters, Banet-Weiser's major new book is an indispensable guide to an ambivalent future."-Nick Couldry, author of Why Voice Matters: Culture and Politics After Neoliberalism
"In this lively and penetrating analysis of the ubiquity and consequences of non-stop branding in the 21st century, Sarah Banet-Weiser pushes us to think beyond the false distinctions between consumer culture on the one hand and authenticity on the other, and instead to contemplate what is at stake in living in branded culturesespecially for our very core identities and values. A stimulating, smart, and extremely timely book.-Susan J. Douglas, University of Michigan and author of The Rise of Enlightened Sexism
"This profound and powerful book is replete with perceptive insights and persuasive arguments. Authentic ' reveals how the pervasiveness of branding culture requires us to rethink our investments in authenticity and our understandings of citizenship and social membership. Banet-Weiser offers us the first fully theorized analysis of how the hegemony of branding culture and the eclipse of typographic culture by digital culture combine to make us fundamentally new kinds of social subjects."-George Lipsitz, author of Time Passages "We all search for spaces where we can express ourselves or find others we value, but what happens when all those spaces are already aligned by the self-interested productivity of brands? No one has followed those searches more attentively than Sarah Banet-Weiser. As inherited politics falters, Banet-Weiser's major new book is an indispensable guide to an ambivalent future."-Nick Couldry, author of Why Voice Matters: Culture and Politics After Neoliberalism "In this lively and penetrating analysis of the ubiquity and consequences of non-stop branding in the 21st century, Sarah Banet-Weiser pushes us to think beyond the false distinctions between consumer culture on the one hand and 'authenticity' on the other, and instead to contemplate what is at stake in living in branded cultures - especially for our very core identities and values. A stimulating, smart, and extremely timely book."-Susan J. Douglas, University of Michigan and author of The Rise of Enlightened Sexism
"We all search for spaces where we can express ourselves or find others we value, but what happens when all those spaces are already aligned by the self-interested productivity of brands? No one has followed those searches more attentively than Sarah Banet-Weiser. As inherited politics falters, Banet-Weiser's major new book is an indispensable guide to an ambivalent future."-Nick Couldry, author of Why Voice Matters: Culture and Politics After Neoliberalism
"In this lively and penetrating analysis of the ubiquity and consequences of non-stop branding in the 21st century, Sarah Banet-Weiser pushes us to think beyond the false distinctions between consumer culture on the one hand and authenticity on the other, and instead to contemplate what is at stake in living in branded culturesespecially for our very core identities and values. A stimulating, smart, and extremely timely book.-Susan J. Douglas, University of Michigan and author of The Rise of Enlightened Sexism
"This profound and powerful book is replete with perceptive insights and persuasive arguments. Authentic ' reveals how the pervasiveness of branding culture requires us to rethink our investments in authenticity and our understandings of citizenship and social membership. Banet-Weiser offers us the first fully theorized analysis of how the hegemony of branding culture and the eclipse of typographic culture by digital culture combine to make us fundamentally new kinds of social subjects."-George Lipsitz, author of Time Passages "We all search for spaces where we can express ourselves or find others we value, but what happens when all those spaces are already aligned by the self-interested productivity of brands? No one has followed those searches more attentively than Sarah Banet-Weiser. As inherited politics falters, Banet-Weiser's major new book is an indispensable guide to an ambivalent future."-Nick Couldry, author of Why Voice Matters: Culture and Politics After Neoliberalism "In this lively and penetrating analysis of the ubiquity and consequences of non-stop branding in the 21st century, Sarah Banet-Weiser pushes us to think beyond the false distinctions between consumer culture on the one hand and 'authenticity' on the other, and instead to contemplate what is at stake in living in branded cultures - especially for our very core identities and values. A stimulating, smart, and extremely timely book."-Susan J. Douglas, University of Michigan and author of The Rise of Enlightened Sexism
Notă biografică
Descriere
Argues that brands are about culture as much as they are about economics