Beyond Powerful Radio: An Audio Communicator’s Guide to the Digital World - News, Talk, Information, & Personality for Podcasting & Broadcasting

en Limba Engleză Paperback – 29 noi 2024

A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or online.
Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on:

Podcasting: what you need to know to create, market, and produce on-demand audio.
Social media: a guide to best use and social media safety.
Storytelling: an introduction to the “Prism” method, Story Spine, and other proven easy-to-try techniques designed to compel audiences.
Artificial Intelligence: how to harness AI in audio and visual media according to experts.
Synergy across all platforms: tips and techniques to work effectively across all media formats.

Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals.
A full Instructor Manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads.

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Specificații

ISBN-13: 9780367349141
ISBN-10: 0367349140
Pagini: 536
Ilustrații: 72
Dimensiuni: 152 x 229 x 33 mm
Greutate: 1 kg
Ediția:3
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate, Professional Practice & Development, Undergraduate Advanced, and Undergraduate Core

Notă biografică

Valerie Geller is President of Geller Media International, a broadcast and podcast training and consulting company. Geller trains talent and works with top stations, individuals, broadcasters and podcasters and groups throughout the world, focusing on news, talk, information, and personality programming. She is a noted conference speaker and guest lecturer, teaching powerful storytelling techniques in both professional and academic settings. Geller’s international client roster of more than 500 stations in forty-three countries includes the BBC in the UK, ABC in Australia, NPR in the USA and CBC in Canada. Podcast clients include Audible.com and Conde’ Nast Digital and has worked with broadcast media organizations throughout the USA, Europe, Russia, Mexico, South America, the Middle East, Singapore, Malaysia and Africa.

Cuprins

Foreword by Perry Michael Simon

Introduction

Geller Media International's Quick Start Pages
Topics
Creating Powerful Communicators
Aircheck Criteria
Always Ask
Part I
CREATING CONTENT
1. Creating Powerful Content
2. Creating Powerful Podcasts
3. Are You A Generator or Reactor?
4. Personality & Morning Shows
5. Performance & Formatics
6. Finding & Developing Talent
7. Right Casting - Right Job?
8. Airchecking
9. Managing High Ego Talent
10. Avoiding Burnout
11. Show Prep
12. Producers —Facing the Blank Page
13 . Talk Shows
14. Call Screening
15 . Powerful Interview Techniques
16. Public Service Announcements

Part II
STORYTELLING & VOICE
17. Powerful Storytelling
18. Your Voice— Improving Your Instrument

Part III
CREATING POWERFUL NEWS
19. Creating Powerful News
20. In Case Of Emergency
21. Citizen Journalism
22. Traffic & Weather Together
23. Newswriting
24. News Anchoring
25 Multi-Version News
26. Integrating News & Talk
PART IV
ADD A PLATFORM
27. Adding Platforms - Audio, Video & Print
28. Social Media
29. Streaming & The Web

PART V
AI
30. AI - Artificial Intelligence

PART VI
MARKETING YOUR CONTENT
31. Promotion
32. Building Your Brand

PART VII
MAKING MONEY
33. Sales, Commercials & Sponsorships
34. Fundraising & Giving

PART VIII
UNDERSTANDING YOUR AUDIENCE
35 LifeStage Demographics
36. Research
37. Final Notes

Acknowledgements
Permissions
About the Author
Index

Descriere

A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or online.

Recenzii

What people are saying about Valerie Geller's Creating Powerful Radio

"A tremendous work!"
- Scott Shannon,
program director/air personality
WPLJ, New York

"This is the book I hope my competitors don't read.
It's required reading for my staff."
- Jerry Bell,
managing news editor,
KOA/KTLK, Denver

"If you want to understand what makes radio work, read this, then read it again."
- Jon Faine,
air personality,
774 ABC Radio
Melbourne, Australia

"It should be a textbook."
- Chris Berry,
general manager,
WMAL, Washington, DC

"If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods."
- Scott Solder
programme controller
LBC Radio, London

"This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!"
- Keri Jones,
CEO/Radio Pembrokeshire
Wales, UK

"Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio."
- Andy Vierra
program director
KNUU, Las Vegas

"This book will help your show get better."
- Al Rantel
talk show host
KABC, Los Angeles

"Wonderful."
- Paul Fisher,
vice president, Rogers Radio
Vancouver, BC, Canada

"Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book."
- John Ryan, managing director
BBC Radio. Manchester, UK

"Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' "
- David Hinkley
New York Daily News

"This should be required reading in every newsroom and every radio station."
- Radio World

"Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher."
- Professor Peter Hunn
Communications Studies Department
State University of New York, Oswego

"It's great. Read it!"
- Kim Komando
syndicated air personality

"I recommend it to everyone and I use it in my classes. I love this book."
- Jo Maeder (The Rock 'N Roll Madame)
air personality and instructor
New York University

"Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' "
- John Sawatsky, professor of journalism
Carleton University, Ottawa, ON, Canada

"Brilliant."
- Phil Taylor,
BBC, Scotland

"Creating Powerful Radio contains valuable
tips and information for presenters, managers, and programmers."
- Julia Sullivan,
Music & Media

"Useful and practical."
- Jan Orskov, journalist,
Danmarks Radio, Denmark

"It's my bible!"
- Asa Paborn,
program director,
SBS Radio, Stockholm, Sweden

"We gave copies to the entire staff."
- Viktor Worms, Antenne Bayern
Munich, Germany

"Anyone even considering a career in radio should read this!"
- Adele Scheele, Ph.D,
Career Strategist, author: "Skills for Success"
"I want to take a moment to thank you for providing the perfect text, for my debut Seminar in Broadcasting class. The chapters and study guides were invaluable, and the students seemed to really like the combination of traditional teaching/interaction and in-studio 'labs' where they put the ideas from the chapters - about formatics, news, commercials, generator/reactor host teams, etc. - into practice. Although I also assigned a second text, Beyond Powerful Radio became the class bible. Much appreciated." --Rich Appel, Adjunct Professor, Seton Hall University and Felician College; Contributing Writer, Billboard
"If you have the desire for the work, this account will give the methods and professional standards that help succeed, wherever you are in your broadcast career, whatever your skills level, whether you broadcasting online or on air. This book will help you to develop strong personalities, create exciting internet content, write & present compelling news, become a powerful storyteller, build original programming, strengthen your interviews, show prep and air check effectively, work in multiple platforms, cover news emergencies, and much more. You will find there a Quick Start guide, the handy reminders, the proven principles of powerful radio, which are the core of the author's work. Valerie Geller is internationally acclaimed broadcast consultant and talent coach, she works with top stations and individuals."--NeoPopRealism Journal
"Valerie Geller has just saved me hours of time, maybe even days. People who are interested in launching a career in talk radio frequently approach me for advice and insight. This is flattering and I'm always honored and happy to help.From now on I can share a few keen insights and conclude with, "and before you do anything else, get a copy of Beyond Powerful Radio by Valerie Geller." Done and done! It's tempting to call Beyond Powerful Radio the bible of personality radio, but that's not quite accurate. It's more like The Boy Scout Handbook of personality radio, a practical guide with specific techniques for creating effective radio and managing a personality-driven radio station. While Beyond covers the waterfront, from hiring to voice technique to air checking to emergency broadcasting to promotion to sales to websites to research, the book is at its best when it's focused on Geller's real passion: Helping personalities create emotionally resonant spoken-word radio. At the core of the veteran consultant's philosophy is the importance of storytelling and her three cornerstone tenets: "Tell the Truth, Make it Matter and Never be Boring."--Radio-Info.com
"Based on the successful books, 'Creating Powerful Radio' and "The Powerful Radio Workbook," this combined edition provides even more methods for preparing and delivering powerful radio content. Valerie Geller explains the techniques of producing and presenting information, storytelling, news,talk and personality radio. New material is provided on: show prep, interview techniques, news, integrating radio and television, promotion and airchecking techniques."--Radiomagonline.com
"...the way the text is broken down, students can easily follow along, and all my students have really enjoyed your book. My students are not "book worm" types and just generally struggle with most academic reading. What I love about [this] text is every page is applicable to them, so when we discuss the text, I always ask the question, 'how can you use or apply this idea in your show?'" --Eric Matte, Associate Professor of Communication, Landmark College

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