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Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns de Rajagopal

Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns

Autor Rajagopal, Vladimir Zlatev
en Limba Engleză Hardback – 17 aug 2017
This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape. 

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Specificații

ISBN-13: 9783319576053
ISBN-10: 3319576054
Pagini: 301
Ilustrații: XVIII, 301 p.
Dimensiuni: 148 x 210 x 25 mm
Greutate: 0.53 kg
Ediția:1st ed. 2018
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland

Cuprins

1. Overview: North American Trade and Economy.- 2 Industrial Policy and Trade Competitiveness in North America.- 3. Market Integration in NAFTA Region.- 4. Structural Growth in Trade.-  5. Venture Collaborations and Management.- 6. Market Volatility and Risk Factors.- 7. International Trade Policies and Development.- 8. Functional Strategies in Managing International Trade.- 9. Opportunities in International Trade Development.- 10. Globalization and Challenges Ahead.

Notă biografică

Dr. Rajagopal is Professor of Marketing at EGADE Business School, Mexico City and Adjunct Professor at Boston University, Boston, USA. He is the author of 50 books on marketing and rural development themes and over 400 research contributions in refereed journals. 
Vladimir Zlatev is Associate Professor of  Practice at Administrative Sciences Department  of Boston University, Boston, USA. He is a member of the editorial board of the International Journal of Business Competition and Growth and is guest editor of the journal’s special issue “Applied Business Analytics—Opportunities and Challenges Ahead” (2015).



Textul de pe ultima copertă

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape. 

Caracteristici

First book to discuss the 21st century economic relationship between the US and Mexico Addresses the blend of business management strategies with the impact of politico-economic factors on international trade Elaborates on the dynamics of competitive markets growing in the NAFTA region Includes supplementary material: sn.pub/extras