In this breakthrough book, Adrian Gluck, PhD, a leading business strategy expert and successful entrepreneur, teaches business owners, managers and entrepreneurs how to survive, thrive, and dominate in business during recessions and recoveries by using the wildly successful, battle-tested SWIPPE(tm) system. Business Warrior is filled with eye-opening facts, fascinating real-world examples, and easy-to-understand, practical teachings. It shows you in powerful yet simple language how to significantly increase your revenues and profits by beating down your competitors and "SWIPPEing" significant market share from them. These teachings are invaluable because businesses spend one-quarter of their lives in recession, and another quarter of their lives before recessions and in recovery after recessions. The book's message comes through loud and clear as it teaches how to be a winner by beating recessions, taking advantage of recoveries, and destroying your competition before they destroy you.