Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide: Routledge Library Editions: Consumer Behaviour
Autor Gordon R. Foxallen Limba Engleză Paperback – 23 noi 2016
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Specificații
ISBN-13: 9781138832398
ISBN-10: 1138832391
Pagini: 210
Dimensiuni: 138 x 216 x 11 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Consumer Behaviour
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138832391
Pagini: 210
Dimensiuni: 138 x 216 x 11 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Consumer Behaviour
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate, Professional, and UndergraduateCuprins
Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application
Recenzii
‘Lucid and stimulating’ Retail and Distribution Management
Descriere
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.