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Routledge Library Editions: Consumer Behaviour de Various

Routledge Library Editions: Consumer Behaviour: Routledge Library Editions: Consumer Behaviour

Autor Various
en Limba Engleză Hardback – 26 noi 2014
Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.
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Specificații

ISBN-13: 9781138792760
ISBN-10: 1138792764
Pagini: 1308
Dimensiuni: 138 x 216 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Consumer Behaviour

Locul publicării:Oxford, United Kingdom

Public țintă

General, Postgraduate, Professional, and Undergraduate

Cuprins

1. Consumer Behaviour and Economic Growth in the Modern Economy 2. The Consumer Interest 3. Consumer Behaviour 4. Consumer Education 5. Consumer Profiles 6. Capitalism and the Consumer

Notă biografică

Multivolume collection by leading authors in the field

Descriere

Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors suc

Recenzii

“The timely re-issue of the prescient Ethnoscapes series provides an invaluable contribution to current concerns about built and natural environments. The breadth of coverage of these books, includes public participation in environmental modifications, the impact of housing design on the quality of life, cross-cultural comparisons of placemaking, and the role of building aesthetics on well-being, across many countries and contexts adds up to a treasure trove of innovative research. Now more than ever we need the benefit of the insights and findings of these scholars and professional (many of course who are both) who, over three decades, have studied crucial aspects of interactions between people and their surroundings.”
Ricardo García Mira, Professor of Social Psychology, University of A Coruna, Galicia, Spain. Former Spanish MP.
“The reissued volumes in the Ethnoscapes series were ground- breaking when they first appeared and remain fresh today. These books are essential for understanding how design and the use of space has cultural and human meaning that “artificial intelligence” could never achieve. They offer a vital and timely antidote to mind-numbing apology for the appropriation of civic space and corporate reproduction of McMansions and shopping malls.”
Ben Wisner, Honorary Visiting Professor, University College London, UK.
“The physical aspects of our wonderfully complex world combine with social and psychological factors, to give a myriad of joys and sorrows accompanying our lifeworld activities. To make existence manageable, we need to find order within such chaos. As researchers of all types, but especially social scientists, we are driven to identify networks of causes and effects. This series provides excellent examples of such writing, concerning natural and built environments, from a host of scholars, representing a range of disciplines.”
Andrew Turk, Adjunct Associate Professor, Murdoch University, Western Australia.
“People interested and concerned about how we are interacting with and shaping our built and natural environments will find the insights and findings in this re-issued Ethnoscapes series of great value. Over more than 30 years this accumulated cornucopia of research reveals how important it is to understand the meanings and significance of many aspects of human- environment transactions. These include studies of user involvement in design, with its implications for place-making, as well as crucial explorations of the meaning of home and the role of environmental aesthetics for our wellbeing. Every volume opens new doors, often being the forerunners to major areas of study.”
Arza Churchman, Professor Emerita at Technion- Israel Institute of Technology, Haifa, Israel.
“The re-issue of the Ethnoscapes series provides everyone who cares about human-environment studies a wonderful opportunity to re-acquaint themselves with many groundbreaking efforts in the field. The series provides a wide range of explorations by researchers who have helped to make sense of persons in interaction with their surroundings, and contributed to inspired placemaking”.  
Robert Gifford, Professor of Psychology and Environmental Studies, University of Victoria, British Columbia, Canada.