Counterfeiting and Piracy: A Comprehensive Literature Review: SpringerBriefs in Business
Autor Ludovica Cesareoen Limba Engleză Paperback – 17 noi 2015
Din seria SpringerBriefs in Business
- Preț: 262.86 lei
- Preț: 382.75 lei
- Preț: 410.39 lei
- Preț: 342.74 lei
- Preț: 380.25 lei
- Preț: 380.25 lei
- Preț: 414.21 lei
- Preț: 476.95 lei
- Preț: 341.97 lei
- Preț: 385.84 lei
- Preț: 345.45 lei
- Preț: 343.97 lei
- Preț: 343.98 lei
- Preț: 378.54 lei
- Preț: 375.45 lei
- Preț: 443.75 lei
- Preț: 444.74 lei
- Preț: 476.03 lei
- Preț: 379.48 lei
- Preț: 340.83 lei
- Preț: 377.18 lei
- Preț: 345.50 lei
- Preț: 378.12 lei
- Preț: 376.43 lei
- Preț: 376.59 lei
- Preț: 374.85 lei
- Preț: 346.86 lei
- Preț: 341.64 lei
- Preț: 341.75 lei
- Preț: 344.14 lei
- Preț: 377.18 lei
- Preț: 377.95 lei
- Preț: 343.72 lei
- Preț: 374.08 lei
- Preț: 375.23 lei
- Preț: 375.62 lei
- Preț: 376.43 lei
- Preț: 377.73 lei
- Preț: 376.22 lei
- Preț: 347.31 lei
- Preț: 376.59 lei
- Preț: 376.22 lei
- Preț: 343.72 lei
- Preț: 383.12 lei
- Preț: 376.22 lei
- Preț: 376.22 lei
- Preț: 342.74 lei
- Preț: 377.73 lei
- Preț: 379.09 lei
- Preț: 377.18 lei
Preț: 375.62 lei
Nou
Puncte Express: 563
Preț estimativ în valută:
71.89€ • 74.09$ • 60.70£
71.89€ • 74.09$ • 60.70£
Carte tipărită la comandă
Livrare economică 01-15 martie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9783319253565
ISBN-10: 3319253565
Pagini: 64
Ilustrații: XIV, 64 p. 26 illus. in color.
Dimensiuni: 155 x 235 x 4 mm
Greutate: 0.12 kg
Ediția:1st ed. 2016
Editura: Springer International Publishing
Colecția Springer
Seria SpringerBriefs in Business
Locul publicării:Cham, Switzerland
ISBN-10: 3319253565
Pagini: 64
Ilustrații: XIV, 64 p. 26 illus. in color.
Dimensiuni: 155 x 235 x 4 mm
Greutate: 0.12 kg
Ediția:1st ed. 2016
Editura: Springer International Publishing
Colecția Springer
Seria SpringerBriefs in Business
Locul publicării:Cham, Switzerland
Public țintă
ResearchCuprins
1 Introduction.- 2 The complexity of the counterfeiting and piracy phenomena: a 1980-2015 literature review.- 3 Research methodology.- 4 Figures and trends in the academic research on counterfeiting and piracy.- 5 Content analysis and categorization: towards a systematization of the literature on counterfeiting and piracy.- 6 Discussion, managerial implications, current and future research.- 7 Conclusion.
Notă biografică
Ludovica Cesareo is a Post-Doctoral Research Fellow in the Marketing Department of the Wharton School of the University of Pennsylvania (USA). She holds a PhD in Business Management from Sapienza University of Rome (Italy). During the final year of the program she was a visiting scholar at Villanova School of Business (USA). Her main research interests are counterfeiting and piracy: she studies both consumers’ complicity and the effectiveness of managers’ attempts to curtail the phenomenon. Her work has been published in international journals and books. She is also researching ethical consumption, e-word of mouth/digital marketing, and tourism marketing.
Caracteristici
Provides a comprehensive, up-to-date, interdisciplinary literature review on counterfeiting and piracy Offers a meta-analysis of quantitative and qualitative empirical papers, focusing on data collection methods, samples, industries, distribution channels, and analyses Describes practical implications for managers battling illicit trade Suggests future paths of research Includes supplementary material: sn.pub/extras