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Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

Editat de Barbara Aquilani, Michela Piccarozzi, Cecilia Silvestri
en Limba Engleză Hardback – 15 sep 2019
A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy-innovation, customer satisfaction, and sustainability-and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.
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Specificații

ISBN-13: 9781799814191
ISBN-10: 179981419X
Pagini: 416
Dimensiuni: 221 x 286 x 27 mm
Greutate: 1.25 kg
Editura: Business Science Reference

Descriere

Links together three highly relevant topics in the business of modern economy - innovation, customer satisfaction, and sustainability - and analyses their synergies. Topics covered include e-business, global business, and sustainable innovation.