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Data-driven Retailing: A Non-technical Practitioners' Guide de Louis-Philippe Kerkhove

Data-driven Retailing: A Non-technical Practitioners' Guide: Management for Professionals

Autor Louis-Philippe Kerkhove
en Limba Engleză Hardback – 6 oct 2022
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
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Paperback (1) 38052 lei  6-8 săpt.
  Springer International Publishing – 7 oct 2023 38052 lei  6-8 săpt.
Hardback (1) 38769 lei  6-8 săpt.
  Springer International Publishing – 6 oct 2022 38769 lei  6-8 săpt.

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Specificații

ISBN-13: 9783031129612
ISBN-10: 303112961X
Pagini: 257
Ilustrații: XV, 257 p. 53 illus., 9 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.56 kg
Ediția:1st ed. 2022
Editura: Springer International Publishing
Colecția Springer
Seria Management for Professionals

Locul publicării:Cham, Switzerland

Cuprins

Part I. Pricing.- Chapter 1. The Retailer’s Pricing Challenge.- Chapter 2. Understanding Demand and Elasticity.- Chapter 3. Improving the List Price.- Chapter 4. Optimizing Markdowns and Promotions.- Part II. Inventory Management.- Chapter 5. Product (Re-)distribution and Replenishment.- Chapter 6. Managing Product Returns.- Part III. Marketing.- Chapter 7. The Case for Algorithmic Marketing.- Chapter 8. Better Customer Segmentation.- Chapter 9. Anticipate What Customers Will Do.- Chapter 10. Anticipate When Customers Will Do Something.- Part IV. Conclusion.- Chapter 11. Where Retail Is Headed Next.

Notă biografică

Louis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium).

Textul de pe ultima copertă

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

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Caracteristici

Offers tools to manage data-centric projects and ask the right questions Provides user-friendly practical knowledge on data management Covers theory and practice of data analysis and management