Cantitate/Preț
Produs
Total produse
Vezi coșul
Data-driven Retailing: A Non-technical Practitioners' Guide de Louis-Philippe Kerkhove

Data-driven Retailing: A Non-technical Practitioners' Guide: Management for Professionals

Autor Louis-Philippe Kerkhove
en Limba Engleză Paperback – 7 oct 2023
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 38699 lei  6-8 săpt.
  Springer International Publishing – 7 oct 2023 38699 lei  6-8 săpt.
Hardback (1) 39429 lei  6-8 săpt.
  Springer International Publishing – 6 oct 2022 39429 lei  6-8 săpt.

Din seria Management for Professionals

  • 17% Enterprise Governance of Information Technology: Achieving Alignment and Value in Digital Organizations
    Preț: 36134 lei
  • 19% Sales Excellence: Systematic Sales Management
    Preț: 51716 lei
  • Future Telco: Successful Positioning of Network Operators in the Digital Age
    Preț: 21655 lei
  • Case Studies on Sustainability in the Food Industry: Dealing With a Rapidly Growing Population
    Preț: 36144 lei
  • Business Model Design Compass: Open Innovation Funnel to Schumpeterian New Combination Business Model Developing Circle
    Preț: 30764 lei
  • 19% Global Manufacturing Management: From Excellent Plants Toward Network Optimization
    Preț: 52124 lei
  • 15% Marketing Renewable Energy: Concepts, Business Models and Cases
    Preț: 54204 lei
  • 17% Designing Performance Measurement Systems: Theory and Practice of Key Performance Indicators
    Preț: 39524 lei
  • Divestitures and Spin-Offs: Lessons Learned in the Trenches of the World’s Largest M&A Deals
    Preț: 50018 lei
  • 15% Strategic Management Accounting: A Practical Guidebook with Case Studies
    Preț: 59049 lei
  • Successful Management Strategies and Tools: Industry Insights, Case Studies and Best Practices
    Preț: 39703 lei
  • TA-Q-BIN: Service Excellence and Innovation in Urban Logistics
    Preț: 39352 lei
  • 15% The Economic Value of Digital Disruption: A Holistic Assessment for CXOs
    Preț: 62288 lei
  • 17% The Right Sensory Mix: Decoding Customers’ Behavior and Preferences
    Preț: 42918 lei
  • Responsible Procurement: Leading the Way to a Sustainable Tomorrow
    Preț: 35992 lei
  • Start-up: A Practical Guide to Starting and Running a New Business
    Preț: 35679 lei
  • 17% IT Management in the Digital Age: A Roadmap for the IT Department of the Future
    Preț: 36191 lei
  • Design Thinking for Strategy: Innovating Towards Competitive Advantage
    Preț: 35800 lei
  • 19% Product Information Management: Theory and Practice
    Preț: 42581 lei
  • 18% Enterprise Portfolio Governance: How Organisations Optimise Value From Their Project Portfolios
    Preț: 90965 lei
  • Business Process Management Cases: Digital Innovation and Business Transformation in Practice
    Preț: 59920 lei
  • The Scrum Culture: Introducing Agile Methods in Organizations
    Preț: 25544 lei
  • 15% Operational Logistics: The Art and Science of Sustaining Military Operations
    Preț: 42605 lei
  • 19% Art Wealth Management: Managing Private Art Collections
    Preț: 42400 lei
  • Digital Pricing: A Guide to Strategic Pricing for the Digital Economy
    Preț: 50084 lei
  • 18% Enterprise Governance of Information Technology: Achieving Alignment and Value, Featuring COBIT 5
    Preț: 68832 lei
  • Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales
    Preț: 39538 lei
  • 17% Lean Management for Small and Medium Sized Enterprises: Adapting Operations to Changing Business Environment
    Preț: 52671 lei
  • The Modern Lean Enterprise: From Mass Customisation to Personalisation
    Preț: 39790 lei
  • 17% Project Finance: Structuring, Valuation and Risk Management for Major Projects
    Preț: 52568 lei
  • 20% Toolbox Digital Business: Leadership, Business Models, Technologies and Change
    Preț: 63381 lei
  • 20% Managing Industrial Services: From Basics to the Emergence of Smart and Remote Services
    Preț: 56719 lei
  • 15% Customer Success Management: Helping Business Customers Achieve Their Goals
    Preț: 63759 lei
  • 17% Build Your Own Blockchain: A Practical Guide to Distributed Ledger Technology
    Preț: 36279 lei
  • 17% Personal Brand Management: Marketing Human Value
    Preț: 45898 lei
  • 19% Aviation Risk and Safety Management: Methods and Applications in Aviation Organizations
    Preț: 45492 lei
  • New Living Cases on Corporate Governance
    Preț: 35827 lei
  • 17% Co-Creation: Reshaping Business and Society in the Era of Bottom-up Economics
    Preț: 42749 lei
  • 17% Effective Complaint Management: The Business Case for Customer Satisfaction
    Preț: 52786 lei
  • Advanced Planning in Supply Chains: Illustrating the Concepts Using an SAP® APO Case Study
    Preț: 50565 lei
  • 20% Cultivating Organizational Excellence: A Practitioner’s View
    Preț: 56719 lei
  • 15% Industrial Project Management: International Standards and Best Practices for Engineering and Construction Contracting
    Preț: 59308 lei
  • Marketing Wisdom
    Preț: 15857 lei
  • 17% Global Marketing Strategy: An Executive Digest
    Preț: 36452 lei
  • 17% Big Data in Energy Economics
    Preț: 36215 lei
  • 17% Sustainable Fashion: Governance and New Management Approaches
    Preț: 45893 lei
  • Leadership Strategies for Women: Lessons from Four Queens on Leadership and Career Development
    Preț: 27402 lei
  • UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience
    Preț: 22761 lei
  • Green China: Sustainable Growth in East and West
    Preț: 15731 lei

Preț: 38699 lei

Nou

Puncte Express: 580
Preț estimativ în valută:
7407€ • 7633$ • 6253£

Carte tipărită la comandă

Livrare economică 03-17 martie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783031129643
ISBN-10: 3031129644
Pagini: 257
Ilustrații: XV, 257 p. 53 illus., 9 illus. in color.
Dimensiuni: 155 x 235 x 17 mm
Greutate: 0.39 kg
Ediția:1st ed. 2022
Editura: Springer International Publishing
Colecția Springer
Seria Management for Professionals

Locul publicării:Cham, Switzerland

Cuprins

Part I. Pricing.- Chapter 1. The Retailer’s Pricing Challenge.- Chapter 2. Understanding Demand and Elasticity.- Chapter 3. Improving the List Price.- Chapter 4. Optimizing Markdowns and Promotions.- Part II. Inventory Management.- Chapter 5. Product (Re-)distribution and Replenishment.- Chapter 6. Managing Product Returns.- Part III. Marketing.- Chapter 7. The Case for Algorithmic Marketing.- Chapter 8. Better Customer Segmentation.- Chapter 9. Anticipate What Customers Will Do.- Chapter 10. Anticipate When Customers Will Do Something.- Part IV. Conclusion.- Chapter 11. Where Retail Is Headed Next.

Notă biografică

Louis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium).

Textul de pe ultima copertă

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.


Caracteristici

Offers tools to manage data-centric projects and ask the right questions Provides user-friendly practical knowledge on data management Covers theory and practice of data analysis and management