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Demystifying Strategy – How to Become a Strategic Thinker de Tony Grundy

Demystifying Strategy – How to Become a Strategic Thinker

Autor Tony Grundy
en Limba Engleză Paperback – 2 oct 2012

Strategy consultant Tony Grundy provides senior leaders and top managers with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises, Demystifying Strategy helps readers assess their own strategic mind. It covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture a strategic mind. 

Reading this book enables managers to understand the teaching of strategy experts, construct their own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.
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Specificații

ISBN-13: 9780749465681
ISBN-10: 0749465689
Pagini: 336
Dimensiuni: 155 x 234 x 18 mm
Greutate: 0.5 kg
Editura: Kogan Page

Cuprins

01 Opening the doorway to strategy
Introduction
What will the book do for you?
What is entailed in reading it?
What is strategy?
What is strategic thinking?
Overview of the book
Key insights from the chapter

02 Embracing the strategic world - part 1
Introduction
The conceptual perspective
The cognitive perspective
The emotional perspective
Key insights from the chapter

03 Embracing the strategic world - part 2
Introduction
The influencing and political perspective
The process perspective
The implementation perspective
Key insights from the chapter

04 Analysing strategy economically
Introduction
What the gurus say
Porter's five forces
Case study of Porter's five forces in the funerals industry
Key insights from the chapter - general
Key insights from the chapter - Porter's five forces in depth

05 Dynamic competitive positioning
Introduction
What the gurus say
Bikram yoga case study
Key insights from the chapter

06 Designing and evaluating options
Introduction
How to use the strategic option grid in more depth
The optopus
The cunning checklists
Key insights from the chapter

07 Implementation
Introduction
Fishbone analysis
Wishbone analysis
From-to (FT) analysis
How-how analysis
Attractiveness and implementation difficulty (AID) analysis
Force field analysis
Difficulty-over-time curves
Revisiting stakeholder analysis
Interrelating the tools
Key insights from the chapter

08 Managing the strategy process
Introduction
The plan for the plan
Asking the right questions
The strategy audit
Running strategy workshops
Collecting the data in cunning ways
Overview of the tools
Project managing the strategic breakthroughs
The business case
Doing a strategic position paper
Scenarios and uncertainty
Contingent strategy
Managing intangibles
Managing implementation
Key insights from the chapter

09 Bringing it all together
Introduction
Case study: Implementing the process at the Legal Complaints Service
Enhanced influencing
Managing your own cognitive processes and emotions
Tips for applying strategic thinking to the everyday
Summary of insights
Conclusion: a final story

References
Index

Notă biografică


Dr. Tony Grundy is an international independent strategy consultant working with major corporations and organizations of all sizes. His clients include BP, Dyson Appliances, the Economist Group, Emirates Airlines, Financial Times, Ford, HSBC, Microsoft, Motorola, Nokia, Pfizer and Tesco. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers.