Strategy is a process of developing the corporate future. While organizations acknowledge the importance of strategy creation and execution, all too often, they don’t get the required results. Strategy consultants van den Berg and Pietersma present an 8-step process for creating a strategy that really delivers. For each step, they describe the key parts of the process, how to avoid the potential pitfalls, and point to the most useful strategic models and frameworks. Readers can see the process in action by following the case study that unfolds throughout the book.
One of the critical determinants of strategic success is to see strategy not just as planning but also as a process that involves dialogues with multiple stakeholders, both within and outside the company. This concept of dialogue is integrated into every phase of the approach and is at the heart of its effectiveness in creating strategy that delivers in practice.