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Digital Transformation Now!: Guiding the Successful Digitalization of Your Business Model de Daniel R. A. Schallmo

Digital Transformation Now!: Guiding the Successful Digitalization of Your Business Model: SpringerBriefs in Business

Autor Daniel R. A. Schallmo, Christopher A. Williams
en Limba Engleză Paperback – 19 ian 2018
Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today’s economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.
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Specificații

ISBN-13: 9783319728438
ISBN-10: 3319728431
Pagini: 70
Ilustrații: XIV, 70 p. 28 illus., 25 illus. in color.
Dimensiuni: 155 x 235 x 5 mm
Greutate: 0.13 kg
Ediția:1st ed. 2018
Editura: Springer International Publishing
Colecția Springer
Seria SpringerBriefs in Business

Locul publicării:Cham, Switzerland

Cuprins

Introduction,- History of Digital Transformation.- Digital Transformation of Business Models.- Selected Examples Demonstrating the Digital Transformation of Business Models.- Existing Approaches.- Roadmap for the Digital Transformation of Business Models.- Summary.

Notă biografică

Daniel R. A. Schallmo is an economist, management consultant, lecturer, and author. He is a professor at the Ulm University of Applied Sciences (Germany) and is Director of the private institute for Business Model Innovation. His research focuses on the digital transformation of business models and the development, and application of methods to innovate business models, mainly in business-to-business markets.

Christopher A. Williams is a learning scientist, consultant, author, and former professional basketball player. He is currently completing his Ph.D. in the field of learning sciences at Ulm University of Applied Sciences (Germany). He holds a B.A. in Communication, a MBA in General Management and a M.A. in Learning, Technology and Education from the University of Nottingham. His research focuses on learning and instruction, human resources management, and corporate communication.

Caracteristici

Offers a clear road map for quick digitalization of businesses. Outlines best-practices of successful real-world digital business models. Provides an overview of innovation activities and tools.