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Digitized – Industry Transformation and Disruption through Entrepreneurship and Innovation de Gali Einav

Digitized – Industry Transformation and Disruption through Entrepreneurship and Innovation: Emerald Points

Autor Gali Einav
en Limba Engleză Paperback – 7 feb 2019
Gali Einav and a strong group of international contributors offer a timely collection that combines academic insights and entrepreneurial case studies focused on digital innovation. By exploring the effect of disruptive technologies within media, health, music, and employment, they help readers to take their next steps into the digital future.
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Specificații

ISBN-13: 9781789736229
ISBN-10: 1789736226
Pagini: 176
Dimensiuni: 128 x 197 x 13 mm
Greutate: 0.18 kg
Editura: Emerald Publishing
Seria Emerald Points

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Notă biografică

Gali Einav is Head of the International Undergraduate Program in Entrepreneurship at the Adelson School of Entrepreneurship at IDC Herzliya. She holds a PhD in Interactive Television from Columbia University. She has worked in the Business Planning and Development team at Canoe Ventures, a consortium of US cable operators developing interactive ad formats for live television. Prior to that, Dr. Einav led the Digital Insights and Innovations Research group at NBC Universal, overseeing strategic, business, and consumer research across digital platforms. She was the co-editor of Transitioned Media - A Turning Point into the Digital Realm and co-author of "Consumer Behavior in the Digital TV Environment and Beyond."