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Disney Stories: Getting to Digital

Autor Newton Lee, Krystina Madej
en Limba Engleză Hardback – 26 apr 2012
Disney Stories: Getting to Digital explores how Disney, the man and the company, used technological innovation to create characters and stories that engage audiences in many different media, in particular in Video Games and on the Internet.
Drawing on Disney films from the twenties and thirties, as well as the writings of historians, screenwriters and producers, Disney Stories: Getting to Digital explains how new film and animation techniques, many developed by Disney, worked together to evolve character and content development and produce entertaining stories that riveted audiences.
Through an insider’s perspective of Disney’s legendary creation process, the book closely examines how the Disney Company moved its stories into the digital world in the 1990s and the virtual, online communities of the 2000s. By embracing the digital era, Disney led storytelling and technological innovation by granting their audience the unique opportunity to take partin their creation process through their online games, including The Lion King Animated Story Book, Disney Blast and Toontown.
Disney Stories: Getting to Digital is intended for Disney fans and current practitioners looking to study the creation process of one of the most famous animation studios in existence. Professors teaching courses in new media, animation and interactive storytelling will also find this book a valuable asset.
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Specificații

ISBN-13: 9781461421009
ISBN-10: 1461421004
Pagini: 280
Ilustrații: XVI, 196 p.
Dimensiuni: 155 x 235 x 18 mm
Greutate: 0.48 kg
Ediția:2012
Editura: Springer
Colecția Springer
Locul publicării:New York, NY, United States

Public țintă

Professional/practitioner

Cuprins

Preface: An Interview with Roy E. Disney.- Introduction: Stories Across Media.- From gags to stories.- From watching to experiencing across media.- From interacting to creating and sharing.- Epilogue: A Personal Journey with Newton Lee.

Recenzii

An affectionate portrait of how 'the mouse' learned to use the mouse. 
                -- Alan Kay, President, Viewpoints Research Institute

Notă biografică

Newton Lee is CEO of Newton Lee Laboratories, president of the Institute for Education, Research, and Scholarships, and founder and co-editor-in-chief of ACM Computers in Entertainment. During a decade of tenure at Disney Online from 1996 to 2006, he led the technical team of the Disney Online Games Group in producing over 100 online games and activities for Disney's websites including Disney.com and Disney’s Blast.

Krystina Madej is Visiting Assistant Professor at the School for Literature, Culture and Communication at Georgia Institute of Technology, Atlanta, and Adjunct Professor with the School for Interactive Arts and Technology at Simon Fraser University, Vancouver. For many years her research interest has been the characteristics of narrative that create meaning, especially those that are shared across print and digital media. Before returning to academia in 1999 she enjoyed a successful career as a communications designer.

Caracteristici

Highlights how technological innovation made Disney’s characters and stories more engaging for audiences Explores how Disney uses contemporary gaming and online environments to create interactive stories Presents an insider’s look at the creation process for their digital games, including The Lion King Animated Story Book, Disney Blast and Toontown Includes supplementary material: sn.pub/extras

Textul de pe ultima copertă

The second edition of Disney Stories: Getting to Digital will be of interest to lovers of Disney history and also to lovers of Hollywood history in general. The first edition was planned as a short history of the companies evolution from analog storytelling to a digital online presence that closed the chapter on early Disney films with the release of the groundbreaking Snow White. The purpose of the new edition is to bring to readers a more complete view of the analog-digital story by including three new chapters on film that cover key developments from the live-animation hybrids of the 1940s to CAPS and CGI in the 1990s and VR in the 2010s. It also includes in the discussion of cross-media storytelling the acquisition of the exceptional story property, Star Wars, and discusses how Disney has brought the epic into the Disney Master Narrative by creating Galaxy’s Edge in its US theme parks.
Krystina Madej’s engaging portrayal of the long history of Disney’s love affair with storytelling and technology brings to life the larger focus of innovation in creating characters and stories that captivate an audience, and together with Newton Lee’s detailed experience of  Disney during the crucial 1995-2005 era when digital innovation in online and games was at its height in the company, makes for a fast-paced captivating read.
Disney Stories first edition explored the history of Disney, both analog and digital. It described in detail how Walt Disney used inventive and often ground-breaking approaches in the use of sound, color, depth, and the psychology of characters to move the animation genre from short visual gags to feature-length films with meaningful stories that engaged audience's hearts as well as tickled their funny bones. It showed Walt’s comprehensive approach to engaging the public across all media as he built the Disney Master Narrative by using products, books, comics, public engagements, fan groups such as the Mickey Mouse club, TV, and, of course, Disneyland, his theme park. Finally it showed how, after his passing, the company continued to embrace Walt’s enthusiasm for using new technology to engage audiences through their commitment to innovation in digital worlds. It describes in detail the innovative storybook CD-ROMs, their extensive online presence, the software they used and created for MMORGs such as Toontown, and the use of production methods such as agile methodology. This new edition provides insight on major developments in Disney films that moved them into the digital world.