Cantitate/Preț
Produs

e-Economy: Rhetoric or Business Reality?: Routledge eBusiness

Autor Leslie Budd, Lisa Harris
en Limba Engleză Hardback – 30 sep 2004
As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities.
Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy.

Rigorous yet still retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.
Citește tot Restrânge

Din seria Routledge eBusiness

Preț: 41438 lei

Nou

Puncte Express: 622

Preț estimativ în valută:
7933 8246$ 6577£

Carte tipărită la comandă

Livrare economică 05-19 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780415339544
ISBN-10: 0415339545
Pagini: 248
Ilustrații: 6 line drawings
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.61 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge eBusiness

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Recenzii

'In demystifying and making sense, as the chapters in this book do, of what we mean by the so-called ‘new’ and ‘e-economy’, it is the underlying continuities that emerge as more enlightening than the breathless assertions of change...'From the Foreword by Simon Caulkin, Management Correspondent of The Observer

Cuprins

1. Death of the 'New'? Re-Materialising the Economy 2. Entrepreneurial Chaos, Entrepreneurial Order and the Dotcom Bubble 3. Social Shaping of Government: What Can be Learned from the Adoption of Mobile-Mediated Communications? 4. e-Leadership: Challenges of New Governance Models 5. e-Management and Workforce Diversity 6. ICT and Institutional Change at the British Library 7. Coerced Evolution:A Study of the Integration of e-Mediated Learning into a Traditional University 8. e-Government: From Utopian Rhetoric to Practical Realism 9. e-Retail: Paradoxes for Suppliers and Consumers and 10. e-Business Processes: Information and Operations for Competitive Advantage 11. Building Trust in Stakeholder Relationships: Are Call Centres Sweat Shops or Massage Parlours?

Notă biografică

Lisa Harris is a Chartered Marketer and Lecturer in Marketing at Brunel University. She is founder of the university's e-commerce research group and is Course Director for the BSc in e-commerce. She is the author of Marketing the e-Business (Routledge 2002) and co-editor of the Routledge e-business series.

Leslie Budd is a Lecturer at the Open University Business School where he teaches in Accounting & Finance and Non-profit management.

Descriere

This rigorous text takes a critical view of the dot-com hype and considers the fundamental realities of the e-economy from a range of business perspectives.