Effectual Entrepreneurship

Autor Stuart Read, Saras Sarasvathy, Nick Dew, Robert Wiltbank

en Limba Engleză Paperback – 9 sep 2016

What are you waiting for?

Whether you re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don t wait. Open this updated bestseller. Inside you ll find everything you need, including:

A newly established and popular way to learn about and to practice entrepreneurship.

New practical exercises, questions and activities for each step in your process.

Specific principles derived from the methods of expert entrepreneurs.

70+ updated and renewed case briefs of entrepreneurs across industries, locations and time.

Applications to social entrepreneurship, technology (new ) and to the creation of opportunities in large enterprises.

60+ "Research Roots" connections to current and foundational research in the field

Brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners

Data that will challenge conventional entrepreneurship wisdom

A broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situations.

In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things.

If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entreprenurship challenge this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you re wondering how to change things, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages.

So, what are you waiting for?"

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Specificații

ISBN-13: 9781138923782
ISBN-10: 1138923788
Pagini: 324
Ilustrații: 382
Dimensiuni: 219 x 276 x 16 mm
Greutate: 0.93 kg
Ediția:Revised
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate, Professional, and Undergraduate

Cuprins

Part I: What We Know About Entrepreneurs and Entrepreneurship 1. Roadmaps, Myths and the Bahamas 2. Good Ideas Are Everywhere 3. Most Ventures Require Little Startup Capital 4. Fail Cheap And Learn Quickly 5. The Plunge Doesn’t Have To Be A Plunge At All Part II: How (Expert) Entrepreneurs Think 6. Prediction, Risk and Uncertainty 7. Opportunities Are Created As Well As Discovered 8. Managing Uncertainty Through Control 9. The Effectual Logic Of Expert Entrepreneurs Part III: The Nuts And Bolts Of Venturing: Effectuation In Action 10.The Bird-In-Hand Principle: Start With What You Have 11. Transforming Means into Something Valuable 12. The Affordable Loss Principle: Risk Little, Fail Cheap 13. Using Slack for Bootstrap Financing 14. The Crazy Quilt Principle: Form Partnerships 15. Asking Potential Partners to Make Commitments 16. The Lemonade Principle: Leverage Surprise 17. Putting It Together: The Effectuation Process Part IV: I Am An Entrepreneur Now: How Far Can I Go? 18. Ownership, Equity And Control: Manage Stakeholders 19. Business Plans and Business Models 20. The Venture Grows Up: Create an Entrepreneurial Culture Part V: Applications of Effectuation 21. Brand as Venture Identity: Marketing You 22. Technology 23. Entrepreneurship As a Technology for Social Change Conclusion Directory of "Practically Speaking" Sections By Topic

Notă biografică

Stuart Read is a Professor of Strategic Management at the Atkinson School of Management, Willamette University.
Saras Sarasvathy is the Isidore Horween Research Associate Professor at The Darden School of Business, University of Virginia.
Nick Dew is an Associate Professor of Strategic Management at the Graduate School of Business and Public Policy, Naval Postgraduate School.
Robert Wiltbank is the CEO of Galois, a software firm based in Portland, Oregon.

Recenzii

Praise for the first edition:
'Entrepreneurship is the most powerful tool we have for economic and social value creation and this book is destined to be recognized as the secret weapon all entrepreneurship educators have been waiting for! An accessible and comprehensive guide for all who aspire to both make and find opportunities. Bravo!' - Len Schlesinger, President, Babson College, USA
'Both in form and content, this expansive volume captures the excitement of the entrepreneurial enterprise and the opportunities and challenges presented at each development cycle. Written by European and US academics, this volume is a great starting point to explore notions of innovation and entrepreneurial activity. Summing Up: Highly recommended. All levels of undergraduate students; practitioners; general readers.' - S. A. Schulman, CUNY Kingsborough Community College, CHOICE
'A pragmatic, comprehensive book on entrepreneurship that talks about the key aspects and principles for establishing and sustaining a successful business' - Businessworld
'This work has been absolutely instrumental in the development and continued growth of our company. We apply the 5 principles of effectuation everyday at Forgetful Gentleman. If you've ever thought of being an entrepreneur, this book will literally change your life.' - Nathan Tan, Co-Founder, Forgetful Gentleman, Darden MBA '09
'An entrepreneurial blueprint for those who don't like blueprints. The authors have distilled the essence of entrepreneurship in a new and vital way. Anyone who wants to know what matters to the global and local economies of tomorrow should read this book.' - Jim Zuffoletti, Co-Founder of OpenQ
'I knew that effectuation was a game changer as I witnessed my sixty MBA classmates fight and squirm to digest the material; this topic isn't for those wanting some gentle stretching - it's a majestic contrast to the typical MBA way of thinking. As someone who already exhibited entrepreneurial tendency, effectuation provided an indispensable framework that organized and explained my previously chaotic yet intrinsic style of thinking.' - Ian Ayers, Co-Founder of Nova Global, Founder of Happy Rickshaw and CTO of LightWind Energy

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