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ELEMENTARY STUDENTS MEET MEDIAPB: Media, Marketing, & Me

Autor David W. Loveland
en Limba Engleză Paperback – 29 ian 2020
This teaching manual supplies lessons designed for elementary students (grades 1 - 5) that establish a foundation for skill-building in recognizing, deconstructing, evaluating, and choosing for themselves whether to accept a tangible product or intangible message. Students will learn to become active, rather than passive, receivers of messaging.
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Specificații

ISBN-13: 9781475842241
ISBN-10: 1475842244
Pagini: 152
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.25 kg
Editura: Rowman & Littlefield
Seria Media, Marketing, & Me


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Cuprins

Table of Contents Preface Chapter 1: Can Elementary Students Learn Economics and Media Literacy? Chapter 2: Marketing & Media: The Twin Pillars of American Society Chapter 3: Introduction to Basic Economics (The Objective Study of Choice) Chapter 4: Behavioral Economics (How we are ¿Nudged¿ While Making our Choices) Chapter 5: Coolness: The Super Nudge Chapter 6: Seeking Media Lit¿s Holy GRAIL (Consumer Demographics) Chapter 7: An Age-old Question (Age and Consumerism) Chapter 8: Child¿s Play or Child¿s Pay? (Children, Consumerism, and Media) Chapter 9: Media Literacy, Relativity, and Persuasion Chapter 10: Telling the Truth Glossary Bibliography About the Authors Index