ELEMENTARY STUDENTS MEET MEDIAPB: Media, Marketing, & Me
Autor David W. Lovelanden Limba Engleză Paperback – 29 ian 2020
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Specificații
ISBN-13: 9781475842241
ISBN-10: 1475842244
Pagini: 152
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.25 kg
Editura: Rowman & Littlefield
Seria Media, Marketing, & Me
ISBN-10: 1475842244
Pagini: 152
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.25 kg
Editura: Rowman & Littlefield
Seria Media, Marketing, & Me
Notă biografică
Cuprins
Table of Contents
Preface
Chapter 1: Can Elementary Students Learn Economics and Media Literacy?
Chapter 2: Marketing & Media: The Twin Pillars of American Society
Chapter 3: Introduction to Basic Economics (The Objective Study of Choice)
Chapter 4: Behavioral Economics (How we are ¿Nudged¿ While Making our Choices)
Chapter 5: Coolness: The Super Nudge
Chapter 6: Seeking Media Lit¿s Holy GRAIL (Consumer Demographics)
Chapter 7: An Age-old Question (Age and Consumerism)
Chapter 8: Child¿s Play or Child¿s Pay? (Children, Consumerism, and Media)
Chapter 9: Media Literacy, Relativity, and Persuasion
Chapter 10: Telling the Truth
Glossary
Bibliography
About the Authors
Index