HIGH SCHOOLERS MEET MEDIA LITECB: Media, Marketing, & Me
Autor Jim Wassermanen Limba Engleză Hardback – 17 iun 2019
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Specificații
ISBN-13: 9781475842203
ISBN-10: 1475842201
Pagini: 180
Dimensiuni: 152 x 229 x 21 mm
Greutate: 0.49 kg
Editura: Rowman & Littlefield
Seria Media, Marketing, & Me
ISBN-10: 1475842201
Pagini: 180
Dimensiuni: 152 x 229 x 21 mm
Greutate: 0.49 kg
Editura: Rowman & Littlefield
Seria Media, Marketing, & Me
Notă biografică
Cuprins
Preface
Chapter 1: Marketing & Media: The Twin Pillars of American Society
Chapter 2: Behavioral Economics (How we are ¿Nudged¿ While Making our Choices)
Chapter 3: Coolness: The Super Nudge
Chapter 4: Consumer Demographics (Seeking Media Lit¿s Holy GRAIL)
Chapter 5: Journey to the Centrics of the Earth
Chapter 6: Teens, the Strangers in our Strange Land
Chapter 7: Media Literacy, Relativity, and the art of Persuasion
Chapter 8: Advanced Media Literacy Issues (Where there be dragons, and worse, possible angry parent phone calls!)
Chapter 9: Telling the Truth
Glossary
About the Author
Index