Do any of these sound familiar? "Our competition is fierce." "The economy is hurting all of us." "My salespeople aren't motivated." "Long sales cycles are the norm." "We need to differentiate." "I need more leads in my pipeline." "I need a better sales pitch." "We weren't ready for that objection." "People just aren't buying." These are the reasons that salespeople and sales managers give themselves...and their bosses...everyday for why they aren't doing more sales. The truth is that even though all of these reasons are logical...they are also just excuses Inside this book you will discover what Erik Luhrs learned from working with the world's greatest marketers and salespeople. You will see how they really secure more than enough sales everyday. You will go beyond the general ideas that they teach others and you will discover what they do unknowingly You will experience genius in action...so you can create it for yourself