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HIGH SCHOOLERS MEET MEDIA LITEPB de Jim Wasserman

HIGH SCHOOLERS MEET MEDIA LITEPB: Media, Marketing, & Me

Autor Jim Wasserman
en Limba Engleză Paperback – 17 iun 2019
There is a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.
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Specificații

ISBN-13: 9781475842210
ISBN-10: 147584221X
Pagini: 180
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.32 kg
Editura: Rowman & Littlefield
Seria Media, Marketing, & Me

Notă biografică

Cuprins

Preface Chapter 1: Marketing & Media: The Twin Pillars of American Society Chapter 2: Behavioral Economics (How we are ¿Nudged¿ While Making our Choices) Chapter 3: Coolness: The Super Nudge Chapter 4: Consumer Demographics (Seeking Media Lit¿s Holy GRAIL) Chapter 5: Journey to the Centrics of the Earth Chapter 6: Teens, the Strangers in our Strange Land Chapter 7: Media Literacy, Relativity, and the art of Persuasion Chapter 8: Advanced Media Literacy Issues (Where there be dragons, and worse, possible angry parent phone calls!) Chapter 9: Telling the Truth Glossary About the Author Index