Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Editat de Maher Georges Elmashhara, Ana Maria Soares

en Limba Engleză Paperback – 6 feb 2020

Discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behaviour and shopping destinations and new technologies in retailing.

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