Entrepreneurship and Innovation During Austerity: Surviving Beyond the Great Recession

en Limba Engleză Paperback – 30 iul 2013

Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.

Citește tot Restrânge

Toate formatele și edițiile

	Preț	Express
Paperback (1)	385^.47 lei 43-57 zile
Palgrave Macmillan UK – 30 iul 2013	385^.47 lei 43-57 zile
Hardback (1)	388^.72 lei 43-57 zile
Palgrave Macmillan UK – 30 iul 2013	388^.72 lei 43-57 zile

Preț: 385^.47 lei

Nou

Puncte Express: 578

:
73^.76€ • 77^.22$ • 61^.03£

Carte tipărită la comandă

Livrare economică 07-21 aprilie

Adaugă în coș

Wish list
Gift list
Am citit!

Adaugă în listă

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781349458943
ISBN-10: 1349458945
Ilustrații: VIII, 266 p.
Dimensiuni: 140 x 216 mm
Greutate: 0.35 kg
Ediția:1st ed. 2013
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

1. The New Austerity 2. Customer Values 3. Revisiting Management Philosophies 4. Assessing Futures 5. Tomorrow's Markets 6. Tomorrow's Competences 7. Leadership, Vision and Strategy 8. Innovation Strategies 9. Technology Strategies 10. Strategy Implementation 11. The Service Sector 12. The B2B Sector 13. Small Firms 14. The Public Sector 15. Leaner Futures

Notă biografică

Ian Chaston is Visiting Professor at Centrum Catolica Business School, Peru. Previously he taught marketing and undertook research in entrepreneurship at Plymouth Business School, UK. He also founded Plymouth University's spin-off company Moustraining Ltd, which researches on-line learning applications to reduce higher education delivery costs. He has led projects on entrepreneurship for government agencies and universities in the UK and overseas.

Papetărie, jocuri, reviste