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Experiencing Social Marketing in Limiting Family Size

Autor Demeke Afework Tessema
en Limba Engleză Paperback – 10 mai 2012
There exists a positive association between respondents' awareness of family planning practices and overall attitude towards family planning.There exists also a positive relationship between respondents' awareness and social marketing-mix elements i.e. higher the social marketing activities, better will be the awareness about the issues like family planning.Hence NGOs and government units would better work on increasing the awareness to help develop favorable attitude towards family planning.
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Specificații

ISBN-13: 9783659105197
ISBN-10: 3659105198
Pagini: 64
Dimensiuni: 152 x 229 x 4 mm
Greutate: 0.1 kg
Editura: LAP LAMBERT ACADEMIC PUBLISHING AG & CO KG
Colecția LAP Lambert Academic Publishing

Notă biografică

The rubric of marketing has broadened and researchers started addressing the issues related to social aspects in marketing. In essence, whereas traditional marketing deals only with products, modern age stresses on extending the application of marketing technology to the services in organizations, persons, places, and ideas.