Fashion and the Consumer: Understanding Fashion
Autor Jennifer Yurchisin, Kim K. P. Johnsonen Limba Engleză Hardback – 30 sep 2010
Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption.
Each chapter contains definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use.
Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.
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Specificații
ISBN-13: 9781845207977
ISBN-10: 1845207971
Pagini: 224
Ilustrații: 30 bw illustrations
Dimensiuni: 172 x 244 x 17 mm
Greutate: 0.48 kg
Editura: Bloomsbury Publishing
Colecția Berg Publishers
Seria Understanding Fashion
Locul publicării:London, United Kingdom
ISBN-10: 1845207971
Pagini: 224
Ilustrații: 30 bw illustrations
Dimensiuni: 172 x 244 x 17 mm
Greutate: 0.48 kg
Editura: Bloomsbury Publishing
Colecția Berg Publishers
Seria Understanding Fashion
Locul publicării:London, United Kingdom
Caracteristici
From the new Understanding Fashion series of short, accessible, introductory books designed to cover an entire module in subjects such as fashion marketing, buying, textiles, and theory
Notă biografică
Jennifer Yurchisin is Assistant Professor at the Department of Consumer, Apparel, and Retail Studies, University of North Carolina at Greensboro.
Kim K. P. Johnson is a Professor in the Retail Merchandising Program at the University of Minnesota.
Kim K. P. Johnson is a Professor in the Retail Merchandising Program at the University of Minnesota.
Cuprins
Introduction
1. What is Fashion Consumption?
2. Historical Overview of Fashion Consumption
3. Normative Fashion Consumer Decision-Making
4. Individual and Cultural/Social Influences on Fashion Consumer Decision-Making
5. Using and Disposing of Fashion Products
6. Non-normative Fashion Consumption
7. Social Responsibility Related to Fashion Consumption
Conclusion
Index
1. What is Fashion Consumption?
2. Historical Overview of Fashion Consumption
3. Normative Fashion Consumer Decision-Making
4. Individual and Cultural/Social Influences on Fashion Consumer Decision-Making
5. Using and Disposing of Fashion Products
6. Non-normative Fashion Consumption
7. Social Responsibility Related to Fashion Consumption
Conclusion
Index
Descriere
This book offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behavior, as well as issues connected with disposal and sustainability.