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Global Aspects of Reputation and Strategic Management de David Deephouse

Global Aspects of Reputation and Strategic Management: Research in Global Strategic Management

Autor David Deephouse, Naomi Gardberg, William Newburry
en Limba Engleză Hardback – 15 iul 2019
Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.
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Specificații

ISBN-13: 9781787543140
ISBN-10: 1787543145
Pagini: 288
Dimensiuni: 171 x 235 x 22 mm
Greutate: 0.52 kg
Editura: Emerald Publishing
Seria Research in Global Strategic Management

Notă biografică

David L. Deephouse is the Foote Professor of International Business/Law at the University of Alberta, Associate Dean for PhD Programs and Research, and International Research Fellow of the Oxford University Centre for Corporate Reputation. His research interests include legitimacy, media, and strategic positioning. Naomi A. Gardberg is an Associate Professor of Management with Baruch College, CUNY. Her research has been published in numerous reputable journals, including Academy of Management Review, Business & Society, Journal of Business Ethics, and the Journal of International Business Studies. William Newburry is Chair of the Department of International Business and the Ryder Eminent Scholar of Global Business at Florida International University. His research explores how multinational corporations relate to subsidiaries and other stakeholders in foreign countries, with a focus on reputation in emerging markets.