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SMASH – Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth de Suvi Nenonen

SMASH – Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

Autor Suvi Nenonen, Kaj Storbacka
en Limba Engleză Hardback – 4 feb 2018
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.
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Specificații

ISBN-13: 9781787437982
ISBN-10: 1787437981
Pagini: 320
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.52 kg
Editura: Emerald Publishing

Notă biografică

Suvi Nenonen is Director and Associate Professor, and Kaj Storbacka Professor at the University of Auckland's Graduate School of Management. Both have made a career out of working on the boundary between academic and applied research within marketing and strategic management. They have extensive experience as strategy consultants to major European companies and a long background from designing and delivering executive education and Executive MBA programs in Europe, Asia and Australasia. In addition to their academic writings, they have written several award-winning managerial books.