Global Companies, Local Innovations: Why the Engineering Aspects of Innovation Making Require Co-location
Autor Yasuyuki Motoyamaen Limba Engleză Paperback – 25 noi 2016
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Specificații
ISBN-13: 9781138271401
ISBN-10: 1138271403
Pagini: 180
Dimensiuni: 156 x 234 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138271403
Pagini: 180
Dimensiuni: 156 x 234 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Notă biografică
Yasuyuki Motoyama is a senior Scholar in Research and Policy and with Kauffman Labs for Enterprise Creation at the Ewing Marion Kauffman Foundation.
Cuprins
Chapter 1 Introduction; Chapter 2 In Search of Answers to Being Global and Local; Chapter 3 Sony’s Vaio 505; Chapter 4 Toyota’s Prius; Chapter 5 Canon’s Bubble Jet Printer BJ-10v; Chapter 6 Innovation and Geography;
Descriere
Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales, through case studies of produce development by three global players: Toyota, Sony, and Canon. Providing an in-depth investigation of the engineering and technical aspects of innovation making, this book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing.