Authors spend hundreds of hours writing, editing, and publishing their books only to realize their work is not done. Marketing is one of the most neglected aspects of publishing. Many authors believe that if they write it, readers will come ... or in this case, buy. How to Market Your Book Free is the essential guide for authors, publishers, and publicists to market for high returns--free. The vital information in this book is organized into three sections: The Plan (important aspects of creating an effective book plan), The Point (developing the theme and turning it into a message to encourage people to immediately buy the book), and The Process (101 free-to-low-cost ways to market the book). By using these resources, authors can gain the visibility, exposure, outreach, and impact that lead to skyrocketing sales and success.