I am a middle-aged bloke, that has worked in many different roles in my career. I always got told, "I could sell ice, to an Eskimo," a general cliché, given to someone, who can communicate easily. Why did I decide to write this book? Well, it's because over time, not only have I seen many things, been educated on many things, but I have been able, to take bits and pieces and make it my own. What I put in each chapter, is not the key to success, but a guide; to help make you a success. Regardless of what position you hold, or how long you have been in sales or retail. I have worked in telecommunications, hospitality, transport, cold canvassing, telemarketing & real estate to mention a few. In every position, I have held I've been able, to sell quickly, hold a great close ratio and always kept a customer happy and satisfied with their decision.