Pocket Guide to Selling Services and Products
Autor Peter Morris, Malcolm McDonalden Limba Engleză Hardback – 26 apr 2017
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Specificații
ISBN-13: 9781138167629
ISBN-10: 1138167622
Pagini: 96
Dimensiuni: 189 x 246 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138167622
Pagini: 96
Dimensiuni: 189 x 246 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Professional Practice & DevelopmentCuprins
Introduction, The problems associated with selling, Reaching the customer, The interview, Benefit selling, Objectives, Closing the sale.
Recenzii
'The amusing cartoon characters are shown in both sales and day-to-day situations, where the reader's confidence is questioned. If you want to close that sale,
read on.' - Business Opportunity World, January 1996
'Reading Selling Services and Products is a half-hour well spent, an
entertaining introduction to the key elements of sales.'
read on.' - Business Opportunity World, January 1996
'Reading Selling Services and Products is a half-hour well spent, an
entertaining introduction to the key elements of sales.'
Notă biografică
Malcolm McDonald is Professor of Marketing Planning at the Cranfield School of Management. Peter Morris was Manager of the Media Service Unit at the University of Sussex and now runs his own video production company in Brighton.