Impacts of Online Advertising on Business Performance

Editat de Tereza Semerádová, Petr Weinlich

en Limba Engleză Hardback – 22 oct 2019

Presents research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. The book highlights topics including data analytics, digital advertising, and consumer behaviour.

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