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Intercultural and International Business Communication: Linguistic Insights. Studies in Language and Communication, cartea 38

Editat de Juan Carlos Palmer-Silveira, Miguel F. Ruiz-Garrido, Inmaculada Fortanet-Gómez
en Limba Engleză Paperback – 15 iun 2008
This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
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Specificații

ISBN-13: 9783039116805
ISBN-10: 3039116800
Pagini: 343
Dimensiuni: 149 x 226 x 22 mm
Greutate: 0.47 kg
Ediția:Second Printing
Editura: Peter Lang Gmbh, Internationaler Verlag Der W
Seria Linguistic Insights. Studies in Language and Communication