International Hospitality Management
Autor Alan Clarke, Wei Chenen Limba Engleză Hardback – oct 2015
International Hospitality Management is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization. This approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.
Consisting of eleven chapters to meet with the average semester duration, each deals with a major topic of international management, with thoroughly developed with consistent learning features throughout, including:
- Specified learning outcomes for each chapter
- International case studies including major world events and issues such as the riots in Paris, fast food lawsuits, tipping, corporate social responsibility as well as studies of international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks, Disney and many more
- Study questions and discussion questions to consolidate learning and understanding
- Links to relevant websites and consolidated list of further reading at the back of the book
- Online resources available for lecturers and students including downloadable figures from the book, PowerPoint slides, further cases and extra exercises and points for discussion. Visit the site at http://cw.routledge.com/textbooks/9780750666756/
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 394.83 lei 3-5 săpt. | +36.66 lei 6-12 zile |
Taylor & Francis – 19 iun 2007 | 394.83 lei 3-5 săpt. | +36.66 lei 6-12 zile |
Hardback (1) | 1265.99 lei 6-8 săpt. | |
Taylor & Francis – oct 2015 | 1265.99 lei 6-8 săpt. |
Preț: 1265.99 lei
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Specificații
ISBN-13: 9781138128866
ISBN-10: 1138128864
Pagini: 394
Dimensiuni: 189 x 246 mm
Greutate: 0.89 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138128864
Pagini: 394
Dimensiuni: 189 x 246 mm
Greutate: 0.89 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
1. Welcome: An Introduction to International Hospitality Management 2. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4.Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7. Strategic Planning and International Hospitality Enterprises 8. International Human Resources Management: Managing Diversity 9. Entrepreneurship and SMEs in the Global Market 10. Managing Social Responsibility in International Hospitality 11. The Analysis of International Hospitality Management
Descriere
For advanced undergraduate and postgraduate courses in Hospitality Management
With the latest developments in global hospitality operations and contemporary management principles, this book provides an international perspective on the hospitality and tourism industries. It provides a cultural context throughout, including cultural recognition and respect, and developing practices. Case studies include Marriott, Hilton, Intercontinental, McDonald’s and Starbucks.
With the latest developments in global hospitality operations and contemporary management principles, this book provides an international perspective on the hospitality and tourism industries. It provides a cultural context throughout, including cultural recognition and respect, and developing practices. Case studies include Marriott, Hilton, Intercontinental, McDonald’s and Starbucks.