International Student Mobility and Access to Higher Education: Marketing and Communication in Higher Education
Autor Or Shkoler, Edna Rabenu, Paul M.W. Hackett, Paul M. Capobiancoen Limba Engleză Hardback – 2 apr 2020
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Specificații
ISBN-13: 9783030441388
ISBN-10: 3030441385
Pagini: 323
Ilustrații: XIII, 239 p. 12 illus., 11 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.56 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Marketing and Communication in Higher Education
Locul publicării:Cham, Switzerland
ISBN-10: 3030441385
Pagini: 323
Ilustrații: XIII, 239 p. 12 illus., 11 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.56 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Marketing and Communication in Higher Education
Locul publicării:Cham, Switzerland
Cuprins
1. Defining international student mobility and higher education.- 2. Background and characteristics of international student mobility and access to higher education.- 3. The reasons for international student mobility.- 4. Marketing standpoints of international students.- 5. Recommendations and remedies.
Notă biografică
Or Shkoler is an independent researcher in Israel, whose main areas of interest include: statistics and data analyses, quantitative/qualitative research methods, individual differences, burnout, job engagement, workaholism, Heavy Work Investment (HWI), social exchanges (Leader-Member Exchange and Team-Member Exchange), and the Facet Theory approach.
Edna Rabenu is Senior Lecturer at Netanya Academic College and Bar-Ilan University, Israel. She is an expert on organizational behavior and human resources management. Her current research interests include management, new era workplace, performance appraisal, HWI, psychological capital, coping with stress, burnout, and the Facet Theory approach.
Paul M. W. Hackett is Visiting Professor of Health Research Methods at University of Suffolk, UK, and Professor of Ethnography at Emerson College, USA. He has previously held positions in philosophy and psychology at Oxford University, Cambridge University, and Durham University. His research interests include categorical ontologies/mereologies in the understanding of behavior and experience. He developed the Declarative Mapping Sentence (DMS) for guiding and interpreting qualitative and philosophical research enquiries.
Paul M. Capobianco is Research Assistant at Emerson College, USA, where he explores how creativity can be learned and taught, focusing on marketing communications. He is currently studying how marketing strategy and economic concepts can help to clarify confusion in each discipline. He also studies religion and moral philosophy.
Edna Rabenu is Senior Lecturer at Netanya Academic College and Bar-Ilan University, Israel. She is an expert on organizational behavior and human resources management. Her current research interests include management, new era workplace, performance appraisal, HWI, psychological capital, coping with stress, burnout, and the Facet Theory approach.
Paul M. W. Hackett is Visiting Professor of Health Research Methods at University of Suffolk, UK, and Professor of Ethnography at Emerson College, USA. He has previously held positions in philosophy and psychology at Oxford University, Cambridge University, and Durham University. His research interests include categorical ontologies/mereologies in the understanding of behavior and experience. He developed the Declarative Mapping Sentence (DMS) for guiding and interpreting qualitative and philosophical research enquiries.
Paul M. Capobianco is Research Assistant at Emerson College, USA, where he explores how creativity can be learned and taught, focusing on marketing communications. He is currently studying how marketing strategy and economic concepts can help to clarify confusion in each discipline. He also studies religion and moral philosophy.
Textul de pe ultima copertă
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.
Caracteristici
Casts light on international student mobility and illustrates the usefulness of conceptual framework deriving from a facet analytic approach Extends Schwarzenbach and Hackett's mapping sentence framework and application within the context of the marketing of tertiary education Utilizes marketing concepts to make recommendations aiming to both better attract students to academic institutions abroad and to increase satisfaction with their experience there