Involving the Audience: A Rhetoric Perspective on Using Social Media to Improve Websites: ATTW Series in Technical and Professional Communication
Autor Lee Ann Kastman Breuchen Limba Engleză Paperback – 4 sep 2018
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Specificații
ISBN-13: 9780815384540
ISBN-10: 0815384548
Pagini: 218
Ilustrații: 16 Tables, black and white
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.31 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria ATTW Series in Technical and Professional Communication
Locul publicării:Oxford, United Kingdom
ISBN-10: 0815384548
Pagini: 218
Ilustrații: 16 Tables, black and white
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.31 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria ATTW Series in Technical and Professional Communication
Locul publicării:Oxford, United Kingdom
Cuprins
- The Social Web Imperative
- Rheorical Roots of Audience Involvement
- Social Web Usability Research Method(s)
- Failure and Fallout/Response and Recovery
- Trouble with Search/Managing Change
- Audience Involved/Audience Initiated
- Methodological Appendix
Notă biografică
Lee-Ann Kastman Breuch, Ph.D., is an Associate Professor in the Department of Writing Studies at the University of Minnesota, where she is department chair. Her research investigates rhetoric and digital writing in a variety of settings such as classrooms, professional organizations, and social media. She teaches courses in technical communication, digital writing, usability research, and writing pedagogy. Professor Breuch is a graduate faculty member in the Rhetoric and Scientific and Technical Communication Program and the Human Factors and Ergonomics program at University of Minnesota.
Descriere
Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges.