La Planificacion del Marketing

Noel Capon is R. C. Kopf Professor of InternationalMarketing and past Chair of the Marketing Division,Graduate School of Business, Columbia University.Educated primarily in Great Britain, Professor Caponearned B.Sc., Ph.D. degrees in Chemistry from UniversityCollege, London University. He also received degrees inBusiness Administration from Manchester (Dip. BA),Harvard (MBA), Columbia Business Schools (Ph.D.).Professor Capon joined the Columbia Business School faculty in 1979.Previously he served on the faculty of and received tenure from the Universityof California - Graduate School of Management, UCLA. He has taught and/or held faculty positions at Harvard Business School; Australia - MonashUniversity; England - Bradford Management Centre, London BusinessSchool, Manchester Business School; France - INSEAD; Hong Kong -Hong Kong University of Science and Technology (HKUST); China - ChinaEuropean International Business School (CEIBS - Shanghai); India - IndianSchool of Business (ISB - Hyderabad); Mexico - TEC Monterrey.Professor Capon has published more than 60 refereed articles and bookchapters and is editor for sections on Marketing, and Sales Management andDistribution, in the AMA Management Handbook (1994). He has publishedmore than 30 books plus three video books.Professor Capon teaches on Columbia's full-time MBA and Executive MBA(EMBA) programs and its partner program with Hong Kong University, LondonBusiness School. He is a pioneer in developing video teaching materials andteaching via the flipped classroom. Professor Capon was Founding Director ofManaging Strategic Accounts and the Global Account Manager Certificationprogram in conjunction with St. Gallen University (Switzerland). He is a directorof the Strategic Account Management Association (SAMA). He foundedthe Advanced Marketing Management Program in conjunction with CEIBS.Professor Capon also designs, directs, and teaches in numerous customprograms for major corporations globally. In 2001, Professor Capon cofoundedThe Chief Sales Executive Forum, offering multiple educational opportunitiesfor sales and account management leaders. Capon is Chair of Wessex Press,Comply First, and the venture capital firm Lunacap Ventures.