This is a marketing book to help your organization attract and retain more customers, clients or patients. I guarantee if you study and implement the ideas, tips and strategies that we have spent thousands of hours researching and testing - it will change your business life It is written in a rapid read format that is designed to make it easy to read and implement one simple strategy at a time. One of the keys to my years of record setting business success, has been the ability to WOW my clients. And that's basically what this book is about. It's packed with over 100 tactics, ideas and strategies to help you WOW your clients, customers or patients - as well as your business - successfully. This material is not to be taken lightly. By learning how to WOW your customers on an on-going basis, you'll be able to: -Leap over your competition -Create a customer base that lasts a lifetime, -Build relationships with your customers, so they stay with you and don't even look at your competition, -Generate more referrals than you ever thought possible . . . which will grow your bottom-line without adding to your expenses, -Create a loyal fan base that will allow you to sell your business down the line, if you choose (for big bucks ), -And much more Look at this book as a buffet of ideas for you to go out and take action on. You're not going to like them all. Some may not even apply to you and your situation. But if you take the time to read them all, chances are even the ideas that don't apply to you will spawn your own ideas (like McDonalds adapting the drive-in window idea from the bank). And that's where you'll find real success Now, as you already know, everything you learn here is for not if you just read the book and put it down. The real results come from taking the ideas, making them your own, and taking action on them. Success in life and business comes from the action you take, not the lessons you learn. So, read on my friend . . . and take action on the ideas that suit you best . . . and go out and get the profitable results you want All it takes is ONE good idea (implemented well) to leap over competition. Enjoy and make it happen