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Legitimating Television: Media Convergence and Cultural Status

Autor Michael Z Newman, Elana Levine
en Limba Engleză Paperback – 8 sep 2011
Legitimating Television: Media Convergence and Cultural Status explores how and why television is gaining a new level of cultural respectability in the 21st century. Once looked down upon as a "plug-in drug" offering little redeeming social or artistic value, television is now said to be in a creative renaissance, with critics hailing the rise of Quality series such as Mad Men and 30 Rock. Likewise, DVDs and DVRs, web video, HDTV, and mobile devices have shifted the longstanding conception of television as a household appliance toward a new understanding of TV as a sophisticated, high-tech gadget.
Newman and Levine argue that television’s growing prestige emerges alongside the convergence of media at technological, industrial, and experiential levels. Television is permitted to rise in respectability once it is connected to more highly valued media and audiences. Legitimation works by denigrating "ordinary" television associated with the past, distancing the television of the present from the feminized and mass audiences assumed to be inherent to the "old" TV. It is no coincidence that the most validated programming and technologies of the convergence era are associated with a more privileged viewership. The legitimation of television articulates the medium with the masculine over the feminine, the elite over the mass, reinforcing cultural hierarchies that have long perpetuated inequalities of gender and class.
Legitimating Television urges readers to move beyond the question of taste—whether TV is "good" or "bad"—and to focus instead on the cultural, political, and economic issues at stake in television’s transformation in the digital age.
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Specificații

ISBN-13: 9780415880268
ISBN-10: 0415880262
Pagini: 232
Ilustrații: 30 black & white halftones
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.32 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

Contents
Acknowledgements
  1. Legitimating Television
  2. Another Golden Age?
  3. The Showrunner as Auteur
  4. Upgrading the Situation Comedy
  5. Not a Soap Opera
  6. The Television Image and the Image of the Television
  7. Technologies of Agency
  8. Television Scholarship and/as Legitimation
Bibliography

Recenzii

"Trenchantly, Michael Newman and Elana Levine observe that every new attempt to declare some form of television as especially valuable culturally or artistically 'is predicated on the systematic degradation of old television practices' and they demonstrate this insight through sharp history combined with comprehensive analysis of the contemporary context. Most refreshing in this respect is their self-aware sense of TV studies' own contribution to processes of legitimation. A rich, far-reaching study of the values we've given to TV across its complicated history." —Dana Polan, Professor of Cinema Studies, New York University
"Legitimating Television offers a crucial intervention in the popular and scholarly conception of television's increasing cultural significance. ... As a teaching tool, Newman and Levine's engaging and clear style make Legitimating Television suitable for both the graduate and undergraduate classroom, especially as a counterpoint to popular or scholarly sources that regard the increased cultural status of contemporary television in a more favorable light." —Melinda E. S. Kohnen, New York University

"Legitimating Television offers a crucial intervention in the popular and scholarly conception of television's increasing cultural significance. ... As a teaching tool, Newman and Levine's engaging and clear style make Legitimating Television suitable for both the graduate and undergraduate classroom, especially as a counterpoint to popular or scholarly sources that regard the increased cultural status of contemporary television in a more favorable light." —Melinda E. S. Kohnen, New York University

"Trenchantly, Michael Newman and Elana Levine observe that every new attempt to declare some form of television as especially valuable culturally or artistically 'is predicated on the systematic degradation of old television practices' and they demonstrate this insight through sharp history combined with comprehensive analysis of the contemporary context. Most refreshing in this respect is their self-aware sense of TV studies' own contribution to processes of legitimation. A rich, far-reaching study of the values we've given to TV across its complicated history." —Dana Polan, Professor of Cinema Studies, New York University

Notă biografică

Michael Z. Newman is an assistant professor in the Department of Journalism, Advertising, and Media Studies at the University of Wisconsin-Milwaukee and the author of Indie: An American Film Culture.
Elana Levine is an associate professor in the Department of Journalism, Advertising, and Media Studies at the University of Wisconsin-Milwaukee and the author of Wallowing in Sex: The New Sexual Culture of 1970s American Television and co-editor of Undead TV: Essays on Buffy the Vampire Slayer.

Descriere

Legitimating Television explores the increasingly prevalent idea that TV has gotten better. This notion, circulating in the popular press, the TV industry, and media scholarship, typically references shows like The Sopranos and new technologies like DVRs and HDTV sets. Across these sites, the cultural legitimation of television highlights the medium's rise in status from its previous reputation as the "idiot box" to a more respectable level, especially among cultural elites. But there are troubling ideological implications to this, as the upgrade of television's status comes at the expense of forms of TV deemed unworthy. These delegitimated forms are associated with audiences characterized by femininity and lower class status.
By locating the upgrade of television's cultural status within the context of media convergence, Legitimating Television historicizes this development. It denaturalizes the discourses of television’s legitimation, revealing their underlying significance. In analyzing the iterations of television's improvement, Legitimating Television considers the history of Quality TV, the rise of the showrunner-auteur, the sitcom and prime time drama, and the emergence of digital TV technologies such as flat-panel sets, DVDs, and DVRs. It calls for a critical engagement with discourses of legitimation rather than a naive acceptance of television's natural progression toward cultural respectability.