Cantitate/Preț
Produs
Total produse
Vezi coșul
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge de Rajeev Batra

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Autor Rajeev Batra, Victor J. Strecher, Punam Anand Keller
en Limba Engleză Hardback – 15 feb 2011
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 26368 lei  6-8 săpt.
  Taylor & Francis – 15 apr 2011 26368 lei  6-8 săpt.
Hardback (1) 85139 lei  6-8 săpt.
  Taylor & Francis – 15 feb 2011 85139 lei  6-8 săpt.

Preț: 85139 lei

Preț vechi: 103125 lei
-17% Nou

Puncte Express: 1277
Preț estimativ în valută:
16301€ • 16975$ • 13525£

Carte tipărită la comandă

Livrare economică 13-27 februarie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780765627179
ISBN-10: 0765627175
Pagini: 406
Dimensiuni: 152 x 229 x 33 mm
Greutate: 0.82 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

Introduction Part I. Overviews 1. Design of Effective Obesity Communications: Insights From Consumer Research 2. Population-Based Prevention of Obesity Part II. Research on Consumer Biases 3. An Ounce of Prevention, An Apple a Day: Effects of Consumers’ Lay Theories on Health-Related Behaviors 4. Calorie Estimation Biases in Consumer Choice 5. Food Temptations Versus Self-Control: Friends or Enemies? 6. Thinking About Health and Obesity: How Consumers’ Mental Experiences Influence Health Judgments 7. How the Body Type of Others Impacts Our Food Consumption Part III. Communication Strategy and Tactics 8. The Relative Effectiveness of Gain-Framed and Loss-Framed Persuasive Appeals Concerning Obesity-Related Behaviors: Meta-Analytic Evidence and Implications 9. Practicing What You Preach: Using Hypocrisy and Cognitive Dissonance to Reduce the Risk for Obesity 10. The Use of Negative Emotions in Health Communication: Implications for Fighting Obesity 11. Using Identity Signaling to Combat Obesity and Improve Public Health 12. Developing and Validating Motivational Message Interventions for Improving Prescription Drug Adherence With Consumers Confronting Chronic Diseases Part IV. Combating Obesity in Children and Young Adults 13. Preventing Childhood Obesity by Persuading Mothers to Breastfeed: Matching Appeal Type to Personality 14. Ecological Factors and Childhood Obesity: A Structural Look, Part V. Environmental and Policy Perspectives 16. Bringing a Bit of Social Marketing to the Problem of Obesity 17. Marketing MyPyramid: Taking the Dietary Guidelines Home 18. Simplified Nutrition Guidelines to Fight Obesity 19. Shrinking Liberty to Combat Expanding Waistlines 20. Controlling Obesity: Lessons Learned From Tobacco Control and Tobacco Marketing Research

Notă biografică

Rajeev Batra (University of Michigan, USA) (Author) ,  Victor J. Strecher (Author) ,  Punam Anand Keller (Author)

Descriere

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.