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Management and Creativity – From Creative Industries to Creative Management de C Bilton

Management and Creativity – From Creative Industries to Creative Management

Autor C Bilton
en Limba Engleză Paperback – 20 aug 2006
This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
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Specificații

ISBN-13: 9781405119962
ISBN-10: 1405119969
Pagini: 216
Ilustrații: 10 illustrations
Dimensiuni: 170 x 244 x 12 mm
Greutate: 0.4 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

students of creativity and innovation, entrepreneurship, knowledge management or strategic management; students of arts management, arts administration or media studies; business advisers, management trainers and professional coaches; entrepreneurs involved in small creative businesses; professionals working in creative and media industries; cultural policy makers; managers seeking to apply creativity to the key tasks of management

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