Management and International Review: Can Multinationals Bridge the Gap Between Global and Local?: mir Special Issue, cartea 2
Editat de Niels G. Noorderhavenen Limba Engleză Paperback – 15 iul 2003
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Specificații
ISBN-13: 9783409124478
ISBN-10: 3409124470
Pagini: 111
Ilustrații: 114 p.
Dimensiuni: 140 x 216 x 10 mm
Greutate: 0.15 kg
Ediția:2003
Editura: Gabler Verlag
Colecția Gabler Verlag
Seria mir Special Issue
Locul publicării:Wiesbaden, Germany
ISBN-10: 3409124470
Pagini: 111
Ilustrații: 114 p.
Dimensiuni: 140 x 216 x 10 mm
Greutate: 0.15 kg
Ediția:2003
Editura: Gabler Verlag
Colecția Gabler Verlag
Seria mir Special Issue
Locul publicării:Wiesbaden, Germany
Public țintă
Professional/practitionerCuprins
Guest Editor’s Introduction.- An Empirical Analysis of the Corporate Effect: The Impact of the Multinational Corporation on the Performance of Its Units Worldwide.- The Performance Implications of a Global Integration Strategy in Global Industries: An Empirical Investigation Using Inter-area Product Flows.- The “Country-of-origin Effect” in Multinational Corporations: Sources, Mechanisms and Moderating Conditions.- The Art of Knowledge Transfer: Secondary and Reverse Transfer in China’s Telecommunications Manufacturing Industry.- Internal Diversity and Culture’s Consequences: Branch/Head Office Relations in a German Financial MNC.
Notă biografică
Professor DR. Niels G. Noorderhaven is Professor of International Management at Tilburg University, The Netherlands.
Textul de pe ultima copertă
Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.
Caracteristici
Internationale Unternehmen als Vorreiter der Globalisation: Erfahrungsberichte