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The Limits to Globalization and the Regional Strategies of Multinational Enterprises: mir Special Issue, cartea 1

Editat de Alan M. Rugman, Alain Verbeke
en Limba Engleză Paperback – 17 ian 2005

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Specificații

ISBN-13: 9783409142403
ISBN-10: 3409142401
Pagini: 168
Ilustrații: III, 170 p.
Dimensiuni: 140 x 216 x 12 mm
Greutate: 0.21 kg
Ediția:2004
Editura: Gabler Verlag
Colecția Gabler Verlag
Seria mir Special Issue

Locul publicării:Wiesbaden, Germany

Public țintă

Research

Cuprins

A Transaction Cost Economics ApproachRegional and Global Strategies of Japanese FirmsRegional versus Global Strategy in the US Service IndustriesRegional Management Centers in the Asia-PacificThe Globalization Myth: The Case of ChinaGlobalization Rediscovered: The Case of Uniqueness and 'Creative Industries'Are the Largest Financial Institutions Really 'Global'?Environmental Reporting by Multinationals from the Triad

Notă biografică

Alan Rugman is Director of the Center for International Business Education & Research and Professor of Management, Business Economics and Public Policy at the Kelley School of Business, Indiana Univ., Bloomington, USA.
Alain Verbeke is Professor of International Business Strategy, McCaig Chair in Management, Department of Strategy & Global Management, Haskayne School of Business, Faculty of Management, University of Calgary, Calgary, Canada.

Caracteristici

Several approaches to the necessity of selectivity in internationalization on all levels of economic relations