Cantitate/Preț
Produs
Total produse
Vezi coșul
Management and Marketing of Services de Peter Mudie

Management and Marketing of Services

Autor Peter Mudie, Angela Cottam
en Limba Engleză Paperback – 30 iun 1999
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.

This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.

The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 32537 lei  6-8 săpt.
  Taylor & Francis – 30 iun 1999 32537 lei  6-8 săpt.
Hardback (1) 103655 lei  6-8 săpt.
  Taylor & Francis – 11 sep 2017 103655 lei  6-8 săpt.

Preț: 32537 lei

Preț vechi: 37263 lei
-13% Nou

Puncte Express: 488
Preț estimativ în valută:
6227€ • 6550$ • 5196£

Carte tipărită la comandă

Livrare economică 10-24 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780750635943
ISBN-10: 0750635940
Pagini: 320
Ilustrații: Approx. 100 illustrations
Dimensiuni: 156 x 234 x 20 mm
Greutate: 0.54 kg
Ediția:Revizuită
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Suitable for advanced undergraduates or postgraduates studying the management of service operations in a marketing orientated environment.

Cuprins

Establishing a framework for service creation and delivery - Introducing services; Understanding organizations; Service design; Service setting; Managing customer and service interaction - Service quality; Service encounter; Service employees; Managing demand and supply; Service communications; Controlling service delivery - Performance measurement; Monitoring and evaluating the service; Satisfaction guaranteed.

Recenzii

Reviews of first edition: '..I recommend this book to all those who teach or study the marketing and/or management of services. It is a practical guide for the student and a useful summary for the teacher.' Jonathan S. Swift, Senior Lecturer in Marketing Staffordshire University Business School - Journal of the Market Research Society, November 1994 '... provides a comprehensive
framework for practitioners and students who wish to study the issues that characterise service organisations.' - Banking World, September 1993

Descriere

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.

This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.

The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.