Managing External Relations in Schools and Colleges: International Dimensions: Centre for Educational Leadership and Management
Editat de Jacky Lumby, Nicholas H Fosketten Limba Engleză Electronic book text – 20 aug 2012
This book explores all the major aspects of managing external relations in schools of all phases, as well as in colleges.
The authors use empirical research evidence to analyze how schools and colleges can manage external relations to achieve productive and supportive relationships with their communities. They explore how a responsive philosophy and appropriate marketing can be adopted in order to ensure continuous development.
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Specificații
ISBN-13: 9781446265208
ISBN-10: 144626520X
Pagini: 248
Dimensiuni: 156 x 234 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Seria Centre for Educational Leadership and Management
Locul publicării:London, United Kingdom
ISBN-10: 144626520X
Pagini: 248
Dimensiuni: 156 x 234 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Seria Centre for Educational Leadership and Management
Locul publicării:London, United Kingdom
Recenzii
`I
was
pleased
to
find
that
the
work
lived
up
to
its
title
and
covered
both
schools
and
college
issues
with
equal
thoroughness.
This
is
a
very
readable,
stimulating
and
valuable
publication'
-Mentoring
&
Tutoring
Cuprins
Preface
-
Jacky
Lumby
and
Nick
Foskett
PART ONE: SETTING THE CONTEXT
The Vanishing Boundaries - Tony Bush
The Importance of Effective External Relations
Accountability in Education Systems - David Scott
Centralizing and Decentralizing Pressures
Strategy, External Relations and Marketing - Nick Foskett
Partnership, Alliances and Competition - Valerie Hall
Defining the Field
PART TWO: RELATING TO STAKEHOLDERS
Schools and the State - Keith Foreman
The State and Colleges - Jane Hemsley-Brown
Working with Governors - Peter Earley and Michael Creese
A Bridge to the Community?
Managing Relationships Between Schools and Parents - David Middlewood
Colleges and Customers - Peter Davies
Collaboration Between Schools - Margaret Preedy
Working with Employers and Business - Marianne Coleman
PART THREE: A STRATEGIC APPROACH TO EXTERNAL RELATIONS
Finding Your Place - Steve Waring
Sensing the External Environment
Achieving Responsiveness - Jacky Lumby
Communicating the Organization - Nick Foskett and Jane Hemsley-Brown
PART ONE: SETTING THE CONTEXT
The Vanishing Boundaries - Tony Bush
The Importance of Effective External Relations
Accountability in Education Systems - David Scott
Centralizing and Decentralizing Pressures
Strategy, External Relations and Marketing - Nick Foskett
Partnership, Alliances and Competition - Valerie Hall
Defining the Field
PART TWO: RELATING TO STAKEHOLDERS
Schools and the State - Keith Foreman
The State and Colleges - Jane Hemsley-Brown
Working with Governors - Peter Earley and Michael Creese
A Bridge to the Community?
Managing Relationships Between Schools and Parents - David Middlewood
Colleges and Customers - Peter Davies
Collaboration Between Schools - Margaret Preedy
Working with Employers and Business - Marianne Coleman
PART THREE: A STRATEGIC APPROACH TO EXTERNAL RELATIONS
Finding Your Place - Steve Waring
Sensing the External Environment
Achieving Responsiveness - Jacky Lumby
Communicating the Organization - Nick Foskett and Jane Hemsley-Brown
Descriere
In
the
last
20
years,
series
of
government-led
initiatives
world-wide
have
led
to
the
marketization
of
education.
Managing
external
relations
has
become
an
important
role
for
leaders
of
schools
and
colleges,
as
self-management
requires
them
to
think
strategically
and
act
responsively.
Scanning
and
responding
to
the
external
environment
lies
at
the
heart
of
ensuring
quality
educational
provision,
and
surviving
as
a
credible
learning
organization.
This
book
examines
the
key
issues
for
educational
institutions
in
managing
the
range
of
external
relations.
The
editors
believe
that
importing
a
marketing
philosophy
and
practice
into
education
has
offered
some
useful
ideas,
but
can
be
misleading
in
a
sector
which
has
social
as
well
as
financial
aims.
An
approach
involving
proactive
management
of
external
relations
to
develop
the
quality
of
teaching
and
learning
is
more
important,
with
an
emphasis
on
partnership
and
a
commitment
to
reflective
analysis.
This
is
as
important
to
the
smallest
school
as
it
is
to
the
largest
college.
Each chapter examines a key component of external relations management and articulates good practice on the basis of evidence in a range of educational settings. The emphasis throughout is on applying research findings to improve practice in schools and colleges. All fourteen chapters have been specially commissioned for this volume.
Managing External Relations in Schools and Colleges will be essential reading for professionals in educational institutions, and for students of educational management and administration at all levels.
Each chapter examines a key component of external relations management and articulates good practice on the basis of evidence in a range of educational settings. The emphasis throughout is on applying research findings to improve practice in schools and colleges. All fourteen chapters have been specially commissioned for this volume.
Managing External Relations in Schools and Colleges will be essential reading for professionals in educational institutions, and for students of educational management and administration at all levels.